At the helm of this transformative journey is Keisuke Shimoyamada, the 2025 JCI World President. In front of a global press corps, national dignitaries, and members from over 100 countries, Jefferson Fernando
LIFE

Duty in action: Young leaders push global change at JCI 110th

Jefferson Fernando

In a world often consumed by competition, power struggles, and entitlement, a new wave of global leaders is stepping into the spotlight—not with ego, but with empathy. At the heart of this movement is Junior Chamber International (JCI), which recently celebrated its 110th anniversary in Manila with a powerful message: leadership is not about titles—it’s about duty.

Anchored on the growing global movement behind the International Human Duties Initiative, this milestone celebration marked not only over a century of youth leadership but a decisive shift in global discourse—from demanding rights to living out responsibilities.

“The world doesn’t just need more leaders. It needs more leaders with purpose. Our mission has never been more urgent. In times like these, leadership must begin with duty.” Shimoyamada said

PERSONALITIES THAT DRIVE THE MOVEMENT

Keisuke Shimoyamada

Hailing from Japan, Shimoyamada brings both humility and global perspective to his presidency. With years of civic work under his belt, he emphasized that the International Human Duties Initiative is not just an idealistic framework, but a lived principle.

“This is about building a future that is inclusive, sustainable, and just. When leaders act with integrity, and people choose responsibility over privilege, real change happens.”

Argenis Angulo

The visionary behind the initiative, former JCI World President Argenis Angulo of Venezuela, first introduced the Universal Declaration of Human Duties for Leaders in 2022. More than a document, it’s a roadmap for how leaders can honor seven fundamental duties—from preserving life to promoting education and responsible governance.

His idea, once seen as bold and idealistic, has now become a globally endorsed framework backed by over 48,000 signatories and celebrated in more than 100 countries.

Kaveen Kumar Kumaravel

The 2025 Immediate Past President from Sri Lanka reflected on the journey with emotional clarity:

“What began as an idea has become a movement. When we unite under a shared mission of active citizenship, our actions echo across borders and generations.”

Mark Joseph David

Representing the Asia-Pacific region, Executive Vice President Mark Joseph David provided regional insight, especially on the shift in mindset needed for deeper impact:

“In our region, change begins when we stop asking what we deserve, and start asking what we’re responsible for. That’s how we build peace, equity, and real sustainability.”

Felix Venson Chua

As National President of JCI Philippines, Felix Venson Chua took pride in hosting this global celebration. With the spotlight on Filipino leadership and hospitality, Chua emphasized the readiness of Filipino youth to rise above challenges and lead with compassion.

“Filipinos have always led with heart. In JCI, we don’t choose whom to serve—we open our arms to everyone ready to lead and take action.”

A NEW GLOBAL TRADITION: INTERNATIONAL HUMAN DUTIES DAY

Every July 10, JCI now leads the global observance of International Human Duties Day (IHDD), shifting the narrative from entitlement to empowerment. The initiative has gained official recognition in cities and nations including New York City, New York State, Venezuela, the United States, and the Philippines.

In 2024 alone:

• 100+ countries hosted cultural and civic activities to mark IHDD.

• Over 15,000 users changed their social media frames in support.

• Thousands engaged in campaigns and educational forums amplifying the message.

BEYOND WORDS: A CALL TO PARTNERSHIP

JCI’s vision extends far beyond its own members. The organization is inviting governments, civil society groups, academic institutions, and businesses to institutionalize duty-based leadership within their spheres of influence.

“It’s time we build a world not just of citizens demanding rights, but of leaders embracing their duties,” said Shimoyamada.

A MOVEMENT, NOT A MOMENT

As JCI moves into its next chapter, the celebration of its 110th year isn’t about resting on laurels—it’s about launching a more united global movement, fueled by the energy of young people and anchored on timeless values.

About JCI

Junior Chamber International (JCI) is a global nonprofit organization of young active citizens aged 18 to 40. With over 200,000 members in more than 100 countries, JCI empowers young people to create positive change through leadership development, civic engagement, and community impact.