Nestlé Philippines, through its flagship coffee brand NESCAFÉ, proudly joined the Love Laban Pride March held in Quezon City on 28 June 2025, reaffirming its commitment to diversity, equity, and inclusion (DEI) in the workplace and beyond.
The company's participation aligns with NESCAFÉ’s latest campaign, “Gisingin ang Mundo”, which encourages Filipinos to rise together, embrace diversity, and inspire positive change. More than 100 Nestlé employees marched in the parade alongside key opinion leaders (KOLs), supporting the LGBTQIA+ community under NESCAFÉ’s vibrant Pride float.
“Kami po ay proud na ibigay ang aming Tasa ng Tapang—bilang suporta at lakas para sa komunidad na patuloy na lumalaban at malayang ipinapahayag ang kanilang tunay na sarili,” said Cedric Reyes, Head of Digital at NESCAFÉ, during the march.
The “Gisingin ang Mundo” initiative marks an evolution in the NESCAFÉ brand identity, from inspiring resilience (“bangon”) during tough times to empowering advocacy-driven actions among its consumers—particularly younger generations who value authenticity and purpose in the brands they support.
Nestlé Philippines’ involvement in the Pride March is part of its broader DEI agenda, which aims to create a workplace where every employee feels seen, heard, and valued. The company, which employs more than 5,300 Filipinos, reported a workforce that is 47 percent women, 8 percent identifying as LGBTQ+, and 4% composed of persons with disabilities.
Gender equity is a key priority, with 60 percent of leadership roles now held by women. The company has also established safe spaces and inclusive practices in all its factories and offices nationwide, including specific programs for disability inclusion and youth empowerment through its Nestlé Needs YOUth initiative.
Nestlé Philippines has been officially certified as a Great Place to Work, a reflection of its sustained focus on employee well-being, inclusivity, and empowerment.
As part of its long-term efforts, NESCAFÉ plans to continue working with changemakers and KOLs across various campaigns and key events—not just during Pride Month. Nestlé Philippines also aims to deepen engagement with the public and private sectors to spark more purpose-driven actions throughout society.
“Love Laban Pride 2025 is just the beginning,” the company said, reaffirming its goal to foster inclusion across all levels of business and community.