The vibrant rhythm of Manila is set to beat stronger as Francisco “Isko Moreno” Domagoso, a familiar and impactful leader, returns to the mayoral seat. His resounding victory in the May 2025 local elections, where he triumphed over his rivals with a significant margin, signals a renewed mandate for urban renewal and a drive to restore the city to its former glory.
Domagoso’s previous tenure left an indelible mark on the city’s landscape and the hearts of its residents, solidifying his place in the annals of Manila’s mayoral history.
With the overwhelming support he garnered from voters, a city-wide embrace of his directives is anticipated. Foremost among these is a renewed emphasis on cleanliness, likely to reignite the “Tapat Ko, Linis Ko” initiative.
This program, which encourages residents to take responsibility for the cleanliness of their immediate surroundings, aims to foster a collective sense of ownership and pride in the city’s appearance.
Disciplining the people of Manila, particularly concerning waste disposal, has historically been a challenging endeavor. The pervasive “bahala na si Batman” mentality, often translated to a carefree attitude toward littering, is a deeply ingrained habit.
However, Domagoso, known for his meticulous attention to cleanliness, down to the very last detail, is expected to tackle this head-on. His no-nonsense approach and clear expectations could finally break this cycle of indifference.
His leadership style, which he often refers to as “bilis kilos,” is one of his defining characteristics. He is known for being dynamic, approachable and possessing a vibrant personality that allows him to connect with people from all walks of life.
During his previous administration, a US ambassador famously described him as a “rockstar,” a testament to his charismatic presence, good looks, and persuasive communication skills — a combination that some playfully liken to a “combo meal” from a popular fast-food chain.
Beyond aesthetics, peace and order remain a top priority. City residents can expect a hands-on leader who, in the past, was known for conducting solo night patrols and closely monitoring viral videos of crimes committed in the city. His commitment to swift justice and his determination to apprehend criminals are well-documented.
Domagoso’s direct interaction with the public is a hallmark of his governance, frequently leveraging social media, where he boasts a substantial following, to engage with citizens and address their concerns.
He has famously warned criminals in Manila, declaring they would “die due to lack of sleep” because he would relentlessly pursue them. His rallying cry to offenders — “stop or get out, or I’ll get you” — underscores his unwavering resolve.
Perhaps one of the most impactful practices Domagoso introduced to the city was his approachability and his genuine appreciation for the noble actions of its citizens. Whether through commendations, public thanks, or even a simple heart emoji on a social media comment, his recognition of positive contributions deeply inspires residents.
His distinctive style of governance, characterized by transparency and accountability, has remained unparalleled. A significant aspect of this was his weekly “State of the City Address,” where he tirelessly reported on the accomplishments of the past week.
Many have remarked that “Yorme’s” brand of governance is demanding, leaving no room for residents to be unaware of their surroundings or for their complaints to go unaddressed. Immediate action on citizen concerns has become a benchmark of his administration.
Beginning 1 July 2025, his official first day back in office, this unique brand of leadership will once again define Manila.
As the city anticipates his return, many will undoubtedly be humming his famous song, “I was dying inside to hold you, couldn’t believe that I fell for you,” ending with his signature declaration: “MANILA, GOD FIRST!”
This comeback promises a renewed sense of purpose and progress for the capital city under the seasoned yet still charismatic leadership of Isko Moreno.