The Philippine auto industry is inching forward, slowly but surely. As of May 2025, total vehicle sales are up 1.7 percent year-to-date, hitting 190,429 units, according to the latest CAMPI-TMA joint sales report. It’s not a dramatic surge, but considering the economic jitters, a climb is still a win.
What’s clear, though, is that not all types of vehicles are moving at the same pace. Commercial vehicles are doing most of the heavy lifting, while passenger cars are hitting the brakes.
The drop in passenger car sales is hard to ignore. They’re down by more than 21 percent compared to the same period last year, selling only 38,725 units. Even Toyota, which normally dominates every category, saw its PC sales shrink by nearly 29 percent. Mitsubishi and Suzuki weren’t spared either, slipping around 10 percent.
There were a few bright spots. MG saw its passenger car sales jump by over 33 percent, and newcomers like Tesla entered the scene with 242 fully electric units. Changan also posted strong gains. But these outliers weren’t enough to offset the broader slump.
Meanwhile, commercial vehicles have become the industry’s lifeline, growing 10 percent year-to-date with 151,704 units sold. Toyota once again leads the pack, grabbing nearly half the CV market. Mitsubishi and Isuzu also posted modest gains.
Light commercial vehicles (think pickups, small vans and SUVs) grew almost 12 percent, while light trucks and buses saw a 17 percent rise. The heavy-duty segment, though smaller, posted a massive 76.5 percent increase, thanks largely to Foton, which saw sales skyrocket by over 200 percent.
Looking at just the month of May, total sales hit 39,775 units, an 18 percent jump from last year’s May numbers. That’s promising, although it’s slightly lower than April by about 1 percent, possibly hinting at a mid-year slowdown.
Toyota continues to dominate, selling 19,725 units in May alone, up both year-on-year and month-on-month. Suzuki, Isuzu, Hyundai and Ford round out the top five. One standout is KP Motors (Kaicene), which has quietly surged by over 90 percent year-to-date, passing older names like Mazda and Chery.
One of the most exciting trends is the explosive growth of electric and hybrid vehicles. In May alone, xEV sales jumped by 139 percent, with 3,613 units sold. For the year, they now make up 5.48 percent of all auto sales, 10,433 units in total.
Hybrids make up the bulk of that, but battery EVs are gaining ground fast. Tesla leads the charge here with more than half the BEV market and a huge 227 percent sales bump in May. Plug-in hybrids, however, are still barely registering.
The latest numbers show a split reality. Commercial vehicles are thriving, thanks to delivery services, businesses and people needing utility over style. Passenger cars, not so much, they’re feeling the pinch of inflation and shifting tastes.
But the real wild card is electrification. With numbers like these, it’s not far-fetched to think that EVs and hybrids could hit 10 percent market share before the year ends.
For car brands, the message is clear to adapt or stall. From moving into electrics, focusing on light trucks, or offering better value, there’s still plenty of road to cover.