Hard Rock Cafe Manila is competing in the 2025 World Burger Tour, a global contest showcasing one-of-a-kind burgers from Hard Rock Cafes worldwide.
From 14 June to 5 August, it will serve a Filipino-inspired burger crafted by local chefs to represent the soul and flavor of the Philippines. The entry aims to be one of five selected for Hard Rock’s global menu.
More than a meal—this is a movement.
The campaign enlists food influencers to share behind-the-scenes content on social media. “Through content on Instagram, TikTok, and more, fans can get a behind-the-scenes look at what makes this burger distinctly Pinoy—and why it deserves a spot on the world stage.”
Guests are urged to try, rate, and share the burger to support the campaign. “TRY IT... SUPPORT IT... SHARE IT... WATCH IT GROW,” reads the call to action, with finalists to be announced from 5 August to 5 September.
Hard Rock Cafe Manila is operated by The Bistro Group, one of the Philippines’ leading restaurant companies, behind global brands such as Olive Garden, Morton's, TGIFridays, and its boutique Spanish concept Bistronomia.
At its core, The Bistro Group is driven by a people-first philosophy—ensuring that every dish, every service, and every experience is delivered with passion, consistency, and genuine hospitality.
Fans can follow and support the campaign using hashtags like #WorldBurgerTour and #HardRockCafeManila.