Known for his viral videos, bold commentary, and undeniable passion for pop culture, social media personality Boss Toyo is stepping into a new spotlight—this time as a museum founder. The online star is gearing up to unveil his very own memorabilia museum, an ambitious passion project that brings together over 500 pieces of celebrity history under one roof.
“Malapit na buksan ang ating museum,” he shared with palpable excitement. “Doon niyo makikita ang mga memorabilia ng mga personal na items ng mga celebrity naipon natin.”
From vintage film scripts and iconic wardrobe pieces to autographed items and rare personal belongings of stars, the museum promises a nostalgic trip through Philippine entertainment culture. Among the centerpiece items is a prized Nora Aunor doll, personally signed by the National Artist and Superstar herself—an artifact Boss Toyo describes as one of the most treasured in his growing collection.
When asked how much he’s spent acquiring his vast trove of memorabilia, Boss Toyo gave a characteristically candid response:
“Naku, di ko na iniisip. Baka himatayin ako.”
The museum, located in Quezon City, will open its doors to the public free of charge on opening day. Afterward, a minimal entrance fee will be collected on regular days to help sustain the facility and maintain the exhibits.
Beyond the museum, Boss Toyo continues to use his influence to uplift others. He recently extended support to Imburnal Girl, a viral personality who has received both sympathy and criticism online.
“Binigyan ko siya ng tulong at payo para bumangon muli sa buhay. Aminado naman ako na minsan sa buhay ko nadapa din ako. Sinabihan ko siya na bumangon muli,” he shared, revealing the more compassionate side of the often straightforward content creator.
With his museum nearing completion and his mission to preserve pop culture alive and well, Boss Toyo proves that beyond the memes and the virality lies a storyteller—one who honors the past, encourages resilience, and invites the public to witness history up close.