K-pop’s influence has spread far beyond music charts and world tours, and it is also dominating the luxury fashion sector.
Here’s a roundup of the most recent K-idol fashion takeovers:
BTS’ Jin, who has recently been released from the military and is already creating headlines, is making fashion waves once more. He’s the new face of Alo Yoga, joining the wellness-chic company just as it prepares to establish its first location in Seoul’s trendy Dosan Park. Jin’s collaborations with Gucci and Fred are already creating waves, and this diversity completes an impressive stylistic combination. Fans can’t help but hum “Moon” and “The Astronaut” as the “Worldwide handsome” star enters his next era — more tranquil, sophisticated and powerful than ever.
Boss has officially named S.Coups as its newest worldwide brand ambassador, and honestly? It suits. The SEVENTEEN leader always radiates enormous boss energy on and off stage. With hits like “Super” and “HOT” laying the groundwork for Seventeen’s success, S.Coups’ crisp fashion sense and understated charisma make him the ideal embodiment of tailored confidence.
TWICE’s Mina continues her quiet reign, now as Fendi’s official ambassador in Japan. She was introduced with dreamy visuals carrying the Peekaboo Soft Small bag, joining a stylish squad that includes (G)I-DLE’s Yuqi, IVE’s Yujin, and actress Song Hye Kyo. With “Feel Special” and “Moonlight Sunrise” still on repeat, Mina proves she’s the queen of understated elegance.
Stray Kids’ youngest member, I.N, is stepping into grown-up fashion territory as the latest Bottega Veneta ambassador. After attending the brand’s SS25 show at Milan Fashion Week last year, this partnership has been brewing for a while. Now official, I.N joins icons like BTS’ RM and actor Jacob Elordi. With “MANIAC” and “S-Class” in the background, I.N is showing that maknae magic hits different in Bottega green.
ITZY’s Yeji is that girl — and luxury fashion agrees. Just ahead of her solo debut in March, she’s been named the newest ambassador for Roger Vivier. After a standout appearance at the brand’s SS25 Paris show, it was only a matter of time before she became part of the Vivier family. Whether she’s leading ITZY in “WANNABE” or stealing hearts with “Cheshire,” Yeji’s got the style to match the swagger.