The future of industrial operations has arrived. With the grand launch of BRAM (Big Data Retrieval and Analytics Management) at Marco Polo Ortigas Manila, a new chapter in digital transformation was officially written. One that is powered by Filipino innovation, global partnerships, and a deep commitment to malasakit.
The BRAM launch marked the emergence of the Philippines as a contender in the global industrial intelligence space. In a ballroom filled with executives from energy, oil & gas, manufacturing, government, and education sectors, a new era unfolded: one where data is no longer just collected, but transformed into life-saving, cost-cutting, and sustainability-driven decisions.
At the center of this transformation is Maria Lorena “Malu” Simeon Florendo, the founder and chief visionary behind BRAMWORKS. Known for her pioneering work in healthcare technology and business process outsourcing, Florendo now brings her legacy of innovation to the heart of industrial operations. “BRAM is centered in malasakit — for people, for the planet, and for progress,” she shared in her address during the event. “This is not a capital-intensive dream. It's a practical solution built to work with any automation system and designed to bring meaningful change.”
BRAM’s journey began within the walls of Enertech Systems Industries, Inc., known locally and abroad as “The Boiler Technology People.” With decades of engineering mastery as its backbone, BRAM emerged as an intelligent layer that bridges operational technology with digital analytics.
Together with Emerson — the global authority in automation — and Integral Industrial Management Corporation, BRAMWORKS now stands as a powerful alliance that combines real-world industrial know-how, world-class automation infrastructure, and revolutionary analytics powered by artificial intelligence.
“Water, air, gas, energy, and steam — these are the lifeblood of any industrial operation,” Florendo emphasized. “BRAM doesn’t just monitor these utilities. It empowers businesses to optimize them with real-time insights, predictive maintenance, and AI-enhanced decision-making.”
One of BRAM’s most powerful features is its interoperability. Whether running on new PLCs or legacy control systems, BRAM connects seamlessly — turning scattered data into centralized intelligence. This was put into action in the BECIS Bio-Energy Plant project at Nestlé Cabuyao. Through Enertech’s Brain++ Automation System, BRAM became the unifying data layer — integrating equipment from different brands and protocols, and turning them into one synchronized dashboard of insights.
“BRAM doesn’t require industries to start from scratch,” said BRAMWORKS’ creative director Gabriel Florendo. “We designed it to work with what you already have — because transformation doesn’t have to be painful, it just has to be smart.”
More than just a tech platform, BRAM is a reflection of its founder’s values. Florendo, a 2013 EYP Entrepreneur of the Year finalist and a 2014 CEO of the Year for Innovation finalist, has built her career around innovation with purpose. From founding one of the country’s first medical transcription firms to creating a pioneering electronic health record system now licensed by companies like Globe Telecom and LG Korea, her story is a testament to the power of local talent with global impact.
“In every venture I’ve built, the core has always been malasakit,” Florendo said. “Caring for employees, for clients, for end-users. That’s what drives innovation that lasts.”
Her ethos is now embedded into BRAM’s very architecture — from its affordability and adaptability to its role in promoting safety, environmental compliance, and industry readiness.
One of the night’s most promising revelations was BRAMWORKS’ new education initiative. In partnership with Enertech Training Center (ETC), BRAM will now power smart learning environments across universities, offering hands-on training via a Mini Power Plant Lab equipped with real-time analytics dashboards.
“This is how we prepare future engineers,” said BRAMWORKS’ sales director Emilio Simeon Florendo. “By giving them access to the same tools that industries use today — and those they’ll need for tomorrow.”
The applications of BRAM are as vast as they are vital: from oil and gas to EV infrastructure, food manufacturing to disaster management. BRAM delivers the intelligence to act — through predictive analytics, AI-generated scenario models, anomaly detection, and compliance reporting.
“Welcome to the future of industrial intelligence,” echoed the company’s core message.