To highlight the value of feeling great in our own skin and showcase the extensive skin knowledge of Nivea, the brand introduced the immersive Nivea Skin Haus at The Emerald Events Place in Antipolo last 8 April.
Aside from demonstrating how the products actively work with one’s skin and not just on it, put under the spotlight was the concept of authenticity, celebrated through the introduction of Nivea’s Circle of Trust.
Each member of the Circle of Trust talked about how their skin enables and empowers them.
“Skin is for owning every frame, every close-up,” says actress Janine Gutierrez. For model Nicole Cordoves, “skin is for owning the stage.”
Meanwhile, “skin is for bold transformations,” according to drag queen Precious Paula Nicole. Author and youth empowerment advocate Ayn Bernos adds that “skin is for embracing authenticity.”
Skin is also “for owning your glow,” “for creating your own path,” and “for fearlessly redefining beauty,” says Joselle Alandy, Anton Vinzon and Bella Madamba, respectively.
David Leoy adds that “skin is for challenging the status quo,” while Martin Javier wrapped up the testimonials, saying “skin is for raising the bar and keeping it strong.”
The Nivea Skin Haus experience also featured several activities that showed what the brand’s promise of superior skincare is all about.
The Heritage Nook showcased the long and rich history of Nivea, as well as the innovations the brand has brought to life over the years as pioneers of modern skincare, with replicas of the Nivea Crème tin and snippets of past advertisements narrating the brand’s evolution.
Guests also had a face analysis booth where they had one-on-one conversation with a dermatologist, and a Treatment Lab area that allowed them to see and try out the different body products the brand offers through feather and moisture tests. Guests were also able to experience the freshness of its deodorants in the No Sweat Zone by playing table tennis.
Some side activities enjoyed by the attendees were the Nivea Glambot, where people got to show off their skin with their favorite Nivea products, as well as a Color Analysis Corner that taught them what colors best frame and elevate their skin, while emphasizing how every individual has their own unique skin.