A recent study by Agile Data Solutions Inc., a market research firm specializing in consumer behavior analytics, reported that the local lending app JuanHand is one of the country’s most trusted and hassle-free online lending applications.
The study, which surveyed 3,544 respondents through the Hustle PH mini app, revealed that JuanHand is among the top brands with the most significant increases in awareness, trial, and brand preference among online lending platforms.
In a trust-critical landscape, JuanHand sets itself apart by prioritizing security, transparency and customer-first services. This commitment resonates with users, as 56 percent of respondents rated JuanHand as trustworthy and reliable, while 53 percent recognized it as a safe and secure lending option.
Additionally, 46 percent of respondents using a different primary lending app agreed that JuanHand provides a more user-friendly experience than their current provider.
The study also found a shift in consumer borrowing habits: Filipinos now primarily use online loans for daily expenses and bill payments.
Six years ago, over 85 percent of JuanHand users borrowed for financial assistance, commonly known as “Pantawid hanggang sweldo.” Over 30 percent of borrowers now use loans for business-related purposes, such as e-commerce and online selling.