Korean Fried Chicken brand Bonchon Philippines is marking its 15-year journey with a refreshed look and ambiance in key locations, new store openings, and exciting new menu items.
Fresh offerings include Rosé Tteokbokki, a creamy, spicy twist on chewy rice cakes and pasta; and the Sizzling Bibimbowl, a hearty rice dish available in original and spicy flavors. The Beef Stew, now served sizzling, boasts tender short ribs in bold Korean flavors, while the Boneless Chicken delivers effortless, flavor-packed indulgence.
For drinks and desserts, Café Koreano blends rich coffee with milky Korean snow ice, while Bingsu offers a refreshing, sweet milky treat.
“Bonchon Philippines’s 15th anniversary isn’t just a celebration of the past; it’s a glimpse into an exciting year filled with even more flavor, growth, and unforgettable dining experiences brought to you by Scottland Food Group. We thank you all for being part of our journey and look forward to sharing more exciting news in the coming months,” Scott Tan, managing director of Scottland Food Group Corporation said.
Select revamped Bonchon branches, such as that of the Mall of Asia store, blend Korean flair with a relaxed vibe to welcome loyal customers and new visitors.
Bonchon Philippines’ commitment to Korean flavors and innovation was recognized when it was awarded the Most Influential Brand in the KOREAN RESTAURANT Category by InfluentialBrands®.
Bonchon Philippines quickly became a favorite among Filipinos in 2010. Its founder Jinduk Seo’s passion for Korean comfort food led him to craft the ultimate crispy, tender and flavorful Korean Fried Chicken. Now, the brand has become a crowd favorite among Filipinos.
Scottland Food Group also operates other innovative dining concepts, including Japanese fast-casual chain Go Bento, the creative Korean-inspired pizza brand Eat Pizza, and the Singaporean chain of mass-market, retro-ambience cafés selling toast products Ya Kun Kaya Toast.