Signify Commercial Leader Professional Raghuraman Chandrasekhar tells how the company will invest in futuristic and digital solutions during the “Race to Growth" distributor's forum on Tuesday at Seda Manila Bay in Paranaque City. Raffy Ayeng
BUSINESS

Signify expands smart lighting and sustainability efforts for 2025

Raffy Ayeng

Global lighting leader Signify, formerly Philips Lighting, is set to illuminate the future with major investments in research and development and digital solutions.

During the Signify distributor conference, "Race to Growth," held on Tuesday at Seda Manila Bay in Parañaque City, Signify Commercial Leader Professional Raghuraman Chandrasekhar outlined the company's strategic plans for 2025, signaling a year of new product innovations and sustainable solutions.

The company is poised to increase investments in research and development to pioneer next-generation lighting and digital solutions.

“By expanding its distribution channels and harnessing data-driven insights, Signify aims to meet the evolving needs of customers in both emerging and established markets. In addition, comprehensive training initiatives and enhanced after-sales support will be rolled out to empower professional partners, ensuring that every client benefits from the full spectrum of Signify’s expertise,” he said.

One of the key product highlights was the expanded Philips SmartBright All-In range, which integrates three color temperatures and three lumen packages into a single product.

This innovation allows contractors to complete projects faster by adjusting lumen output and color temperature during installation, ensuring the right lighting without delays. Wholesalers will benefit from reduced stock-keeping units, lowering costs and optimizing inventory management while still meeting installer and contractor demands. Chandrasekhar noted that the SmartBright All-In range simplifies selection, reduces costs, and ensures the right lighting every time.

Chandrasekhar stated that Signify serves five key segments: public infrastructure, which involves local government units overseeing sports stadiums, railways, and transportation; the public sector; industries; retail; and hospitality.

Further reinforcing its leadership in the lighting industry, Signify reaffirmed its commitment to innovation and excellence through its partnership with the Mercedes-AMG PETRONAS F1 team. This collaboration is set to drive new programs that enhance customer experience for Signify Professionals, delivering cutting-edge solutions and top-tier service that reflect both brands' dedication to quality and sustainability.

Signify also underscored its dedication to its partner network by awarding its Top Partners of 2024 and renewing partnerships for 2025. The company formalized this commitment with signed certificates, recognizing the contributions of its top performers and reaffirming its focus on long-term collaboration.

“Our partners are essential to our journey. Together, we are building a future based on thoughtful innovation and shared success,” he stated.

Looking ahead, Signify is set to deliver consistent value throughout 2025 by maintaining a balanced focus on innovation, sustainable growth, and enhanced customer experience. The company remains dedicated to providing high-quality lighting solutions that not only meet industry standards but also contribute to a greener, more sustainable future.

With 2024 sales reaching EUR 6.1 billion, a workforce of 32,000 employees, and a presence in over 70 countries, Signify continues to unlock the potential of light to create a brighter and more sustainable world.