Baguio City — The National Commission on Indigenous Peoples (NCIP) reminded the public on Thursday about the proper use of indigenous cultural materials and expressions.
This after a viral vlog by Dep Jarito Balbuena, also known as "Diwata," showed him dressed in Igorot attire and acting like a "crazy warrior."
In the video, people around him were heard chanting unknown words. The vlog was taken at the Strawberry Farm in La Trinidad, Benguet.
Many netizens, particularly indigenous peoples (IPs) and Cordillera residents—most of whom identify as Igorot, a collective term for people living in the mountain provinces—criticized Diwata for mocking and disrespecting their culture.
Some commenters left harsh and even threatening messages for the food vlogger, social media influencer, and fourth nominee of a party-list group.
According to the NCIP, the vlog sparked widespread outrage because Diwata wore traditional IP attire while making demeaning gestures.
While acknowledging that Diwata likely had no intention to demean or degrade indigenous peoples, the NCIP said his actions reflected a broader societal issue.
"The incident highlighted the persistent challenges of the information and education campaigns aimed at decolonizing the mindset of the Filipino population towards indigenous cultural communities and indigenous peoples," the commission said.
"These campaigns strive to dismantle and exorcise the stereotypes and misconceptions that are deeply entrenched in the Filipino psyche,” it added.
The NCIP noted that the backlash over the "Diwata issue” underscored the need for continued efforts to promote cultural awareness and sensitivity.
The commission urged all stakeholders, particularly owners of stalls and other business establishments frequented by tourists—especially those operated by ICCs/IPs—to be more responsible.
"We urge them to educate and in the most subtle way possible advise their patrons about the appropriate use of ICC/IP cultural materials and expressions," the NCIP said.