UnionBank is redefining the banking experience with a fresh, client-centered approach that prioritizes comfort, exclusivity, and innovation. Understanding that traditional banking can often feel like a chore, the bank has set out to transform the experience for its high-net-worth clients.
"We recognized that banking was not the most pleasurable experience, that many people are having a hard time and regretting going to banks and bank branches," said UnionBank's President and CEO, Ana Aboitiz Delgado. This understanding led to the development of UnionBank’s Wealth Center at The Ark, a refined space crafted to provide high-net-worth clients with seamless, private, and premium banking services.
The Wealth Center goes beyond traditional banking by creating an environment tailored to the sophisticated needs of its Elite clients. With private lounges, meeting rooms, and personalized financial guidance, UnionBank ensures a seamless and exclusive experience.
Clients can conduct high-value transactions in privacy at The Gold Lounge or consult with Wealth Relationship Managers in elegant spaces, all while enjoying complimentary refreshments at the in-branch café.
"At the heart of our transformation is this desire to uplift the lives of our customers. By delivering excellent experiences," Delgado added. UnionBank’s dedication to innovation has solidified its position as a leader in wealth management, earning it the title of "Best Wealth Management Bank in the Philippines" at The Asian Banker’s Global Excellence in Retail Finance Awards 2025.
By offering cutting-edge financial solutions and exclusive access to global investment opportunities, the Wealth Center empowers clients to grow their portfolios and secure their financial legacies with confidence.
What's Next for Unionbank
As UnionBank continues to lead the digital banking revolution in the Philippines, it remains committed to inclusivity by ensuring that no customer is left behind in the shift toward digitalization. Recognizing that its clientele spans generations, the bank has designed its digital platforms with user-friendliness in mind.
Albert Cuadrante, UnionBank’s Chief Marketing and Experience Officer, emphasized that customer feedback has been overwhelmingly positive. "The feedback that we've been getting from our customers is that both our mobile app and the digital tablets in our branches are very easy to maneuver because we thoughtfully designed them based on the journeys that a regular digital user will be used to," Cuadrante shared.
As Ana Aboitiz Delgado aptly put it, "A next gen bank is all about delivering superior customer experiences to all the generations of customers that we serve throughout every single channel that we work with them on." This commitment to intuitive technology bridges the gap between traditional banking and modern convenience.
Beyond user-friendly interfaces, UnionBank stands out for its cutting-edge digital and information security systems, powered by artificial intelligence.
The bank has harnessed AI not just to safeguard its clients’ assets but also to personalize financial strategies by analyzing customers’ investing habits. This innovative approach allows UnionBank’s financial experts, through its UnionBank Financial Services and Investments (UFSI), to offer tailored advice while upholding the highest ethical standards in AI use. This fusion of technology and personalized expertise elevates the banking experience, providing clients with both security and insightful financial guidance.
Taking innovation a step further, UnionBank has introduced The ARK Wealth Management Center, a first-of-its-kind concept in the Philippine banking scene. Designed for its Wealth Elite account holders, this facility redefines luxury banking by providing a biometric-secured, temperature-controlled vault that offers top-tier protection for valuables such as jewelry, watches (with winders), cash, and even art pieces.
Bespoke customer experience
For those seeking more than just financial management, becoming a Wealth Elite account holder unlocks a realm of exclusive privileges.
UnionBank’s focus on security and personalized service brings wealth management to the next level. This pioneering venture is more than just a status symbol; it’s a testament to UnionBank’s mission of integrating cutting-edge technology with human-centric services, shaping the future of banking in the Philippines while ensuring that every client, regardless of age or background, experiences unparalleled financial care.
At the heart of UnionBank’s evolution is its unwavering commitment to keeping customers’ needs at the forefront. Whether clients prefer digital convenience or the personalized touch of in-branch banking, UnionBank ensures a seamless, high-quality experience across all channels.
Therese Chan, UnionBank’s Wealth and Brokerage Head and Board Director of UFSI, highlighted this mission, emphasizing the bank’s dedication to offering not just excellent service but solutions tailored to each client’s unique financial goals and aspirations. This focus on bespoke banking continues to drive UnionBank’s innovation, ensuring every client receives the support and tools they need to grow their wealth and secure their financial future.
For UnionBank’s Wealth Elite clients, banking goes beyond transactions; it’s about access and security that match their financial ambitions. From free airport lounge access and VIP entry to exclusive events to preferential rates and priority branch queues, every detail is crafted for ultimate convenience and luxury.
Members also enjoy global perks through Mastercard, including access to renowned golf courses, luxury cruise privileges, and discounts at high-end hotels and resorts. Beyond luxury, clients benefit from free cyber fraud protection for online transactions and preferential foreign exchange rates for travel and investments.
This forward-thinking approach reshapes wealth management in the Philippines, offering clients both peace of mind and a taste of the good life by banking with UnionBank.