‘Elevated athleisure’ was the key look showcased at the opening of Mango’s flagship store.  PHOTOGRAPHS COURTESY OF MANGO and DINAH VENTURA
LIFE

Ripe for the picking

It’s really working for the brand, which is now being acknowledged for those qualitative pieces to having just basics.

Dinah S. Ventura

“Elevated athleisure” was the key look showcased at the opening of Mango’s flagship store recently.

“Comfort luxe” came in the form of trousers in the softest leather in a scrumptious cream color that would lend any wardrobe an instant lift. White shirts in 100-percent cotton, a gray halter cami top and coats to match – that lean and mean collection would no doubt have been snapped up by now, replaced by the next wave of style deliciousness that will inspire fashion lovers everywhere.

On its 25th year in the Philippines, Mango levels up with not just a flagship store turning heads in Bonifacio High Street in Bonifacio Global City (BGC), but a refreshed approach to fashion.

(FROM left) Mango Philippines District Managers Julien Branzuela and Kelly Santos-Sevilla; Vendela Siasat and Fergus Siasat.
Premium quality comes in structure and quality fabric.

“A lot of our pieces are very versatile, but it’s also very elevated,” Mango’s brand manager tells DAILY TRIBUNE, meaning, she added, the pieces are “structured, polished, and the fabric is very quality.”

Quality, fabric and fit are all taken into account with the new Mango approach to retail.

The brand has rolled out an international expansion plan and the opening of its flagship store in BGC marks “a major milestone in the brand’s 40 years of global success.”

Spanning over 500 square meters, the newest store showcases a wide range of products, including the Selection line, with its “iconic silhouettes and premium quality.”

For those in the know, the BGC and Greenbelt Mango stores are the places to go for “first drops.” These take place every two weeks.

Sofia Andres
Catriona Gray

Mango features what it call “a special campaign” where they “have those monthly drops focusing on the trend of the moment. And it’s really limited pieces — it’s not meant to be produced in mass so that the customers purchasing it would know it is special – a very limited piece. It’s exclusive in that sense because you know you won’t bump into someone wearing the same thing,” DAILY TRIBUNE is told.

Mango is, indeed, “gravitating toward elevated pieces.”

The local executives acknowledge that “it’s really working for the brand, which is now being acknowledged for those qualitative pieces to having just basics.”

The spacious layout presents an uncluttered spread of these Mango collections, from outerwear for globe-trotters, to Chinese New Year reds in tropical-appropriate fabrics beside shelves of bags and accessories.

While the Mediterranean brand has been associated with “the multifaceted woman,” it has also become a go-to brand for kids’ fashion, as well as men’s fashion.

Bags and shoes to complete different looks.
Mango basics combined with seasonal styles imnspire shoppers with style possibilities.

In its BGC flagship store, for instance, the men’s area is a one-stop place for basics to business, semi-formal to formal wear. A whole outfit can be matched in one go, and these would likely be wearable again and again, given the quality of the make and fabrics.

Mango information also tells us, “The new store also incorporates the New Med Mediterranean-inspired store concept, reflecting the spirit and freshness of the brand. Sustainability and architectural integration are the key to this new design that conceives the Mango store as a Mediterranean home with different spaces in which warm tones and neutral colors predominate, combined with traditional, handcrafted, sustainable and natural materials.”

At the end of 2023, Mango had 38 points of sale in the Philippines, as well as a digital presence through its own online channel and other marketplaces.