In celebration of the centenary year of the House in 2025, Fendi reactivates an artistic involvement of Japanese character artist Tarout in tandem with the Men’s Spring/Summer 2025 collection.
The House first commissioned Tarout’s playful narrative illustrations in 2012 for the 15th anniversary of the Baguette bag designed by Silvia Venturini Fendi, artistic director of Accessories and Menswear, with a hand-painted canvas Artist Baguette bag featuring Tarout’s cartoon depiction of Silvia Venturini Fendi herself, accompanied by an illustrated story called Silvia & Baguette.
Today, he illustrates four generations of the Fendi family in his whimsical style, featuring playful scenes from the Palazzo FENDI in Rome mapping Silvia Venturini Fendi’s journey alongside her grandparents and Maison’s founders Adele and Edoardo Fendi, her daughter and artistic director of Jewellery Delfina Delettrez Fendi with her children, all surrounded by Fendi charms, from fruits to toast and onigiri, and the iconic Peekaboo and Baguette bags.
The animation involves ready-to-wear, leathergoods and accessories. From the illustrated Baguette and Peekaboo bag styles to decorated canvas accessories, printed silk shirts, bucket hats and bag charms, the Silvia and The Baguette project celebrates the perennial sense of fun and artistic expression embedded within the DNA of the House.
The collection will be available in Fendi boutiques worldwide and on fendi.com starting in March, with the unique Peekaboo X-Lite Small as an exclusive for Japan.
This season, uniting luxury, heritage and utility, the Fendi association with American footwear company Red Wing explores complementary values as well as aesthetic contrasts this season. And as Fendi celebrates its centenary in 2025, Red Wing reaches its 120th anniversary.
Two types of savoir-faire coming together, incorporating both the handmade and the machine, creating a boot for a woman who does rather than just is. The Fendi leathers and finishes unite with the structure and utility of the Red Wing Heritage Classic Moc, which was inspired by the original 1952 work boot.
Utilising the best of both distinct worlds, Fendi’s colour palette of sienna red and natural beige, together with the supple Cuoio Romano leather and Selleria handstitching are applied to Red Wing’s Classic Moc boot silhouette that has been a mainstay of the brand since 1952. This season, it could be said the boots quite literally ground the Fendi collection.
Here, the iconic FF interlace workmanship — symbolizing Fendi’s DNA and savoir-faire in handbags — is threaded by hand by the skilled leathergoods artisans from the Fendi Factory in Capannuccia, Tuscany, requiring five hours of work, applied to each pair of shoes. The upper is then sent to the United States where the product is constructed by hand with traditional shoe making processes and methods that Red Wing has used for more than a century.
The two brands share a love for high-quality materials and a legacy of families who dedicated their lives to artisanal mastery passed down through generations. With every pair involving the work of more than 30 artisans and 80 steps, the Fendi Red Wing boots are a testament to their enduring family spirit, heritage, and the stories woven into every stitch and seam.