Jetour Auto Philippines Inc. (JAPI) is starting the year with an exciting project. The company has joined forces with Alan Walker, the internationally recognized EDM artist, to create a new theme song. The song, based on Jetour’s “Travel+” philosophy, highlights the joy of travel and the freedom of the open road. It’s set for a global release this January.
The song aims to inspire listeners worldwide, connecting Jetour owners across cultures and regions. It’s meant to encourage everyone to explore and discover, whether on the road or in life.
“Music can instantly transport you to new places,” Cherry May Moreno-De Los Santos, JAPI’s marketing director, said. “When it connects with your adventurous spirit, your heart, mind, and even your car will follow. That’s the heart of our collaboration with Alan Walker. We’re just as excited as the rest of the Jetour family to hear this creation.”
She also emphasized how Filipinos, known for their love of music, will likely resonate with Walker’s work. “Alan Walker’s music will play a big role in making our ‘Travel+’ philosophy appealing to even more people in the Philippines.”
Alan Walker, famous for his hit track “Faded,” has a worldwide following thanks to his unique electronic sound and emotional melodies. This partnership with Jetour reflects the shared vision of “One World, One Jetour, One Travel+” while reimagining the “Travel+ Music” concept.
With over a billion views on YouTube and millions of copies sold, Walker’s music is set to bring a fresh perspective to Jetour’s brand message and inspire fans everywhere.