Toyota Motor Philippines (TMP) launches the Next Generation Tamaraw in a spectacular nationwide event held simultaneously across eight locations. The mobility company unveils the various forms and conversions of its new commercial vehicle, introducing a new era of transformative mobility to audiences in Makati City, Quezon City, Pasay City, Pampanga, Laguna, Cebu City, Davao City and Cagayan de Oro City and to those watching via the online livestream.
An iconic nameplate known by generations of Filipinos, the Toyota Tamaraw is synonymous with reliability and durability due to its quality and versatile build. In response to the ever-evolving needs of the Philippine market, TMP introduces the Next Generation Tamaraw, reimagined for the modern era as a multi-purpose people and goods mover both for business and personal use. It is manufactured locally at the Toyota Motor Philippines plant in Santa Rosa, Laguna.
The Next Generation Tamaraw is a true testament to Toyota’s commitment to people empowerment and nation-building by delivering innovations while staying true to its roots. It is built on Toyota’s global IMV platform, retaining the same DNA as the Tamaraw that plied Philippine roads in the 1990s and early 2000s. As the Philippine market continued to evolve, so did the needs of various enterprises and individuals, leading to the development of the Next Generation Toyota Tamaraw.
“We sat down and communicated with potential customers to ask what they look for in the Tamaraw. Hearing their comments and requests face-to-face regarding our vehicles inspired and reminded me and our team to make ever-better cars,” TMP president Masando Hashimoto said.
Available in diesel and gas variants, the Next Generation Tamaraw offers multiple body styles for different passenger and cargo requirements. The diesel variants are powered by a fuel-efficient 2.4L 2GD-FTV engine tailored for heavy-duty tasks, while the gas variants are equipped with a reliable 2.0L 1TR-FE engine.
“The possibilities for this vehicle are truly endless. These possibilities, which will have a lasting effect on the lives of Filipinos now and in the future, is what we envision in our tagline, Abante, Posible,” Hashimoto said.
In-house conversions such as the Utility Van, Dropside and Aluminum Cargo offer features that cater to customers’ everyday commercial or even personal needs.
The Utility Van’s spacious interior, which can be maximized by folding the seats, makes it perfect for transporting goods or people comfortably. It also has a built-in rear A/C.
The Dropside’s large deck space, high panel height, and three-side panel access allow easy loading and unloading of various goods.
The Aluminum Cargo is designed to carry both dry and wet goods with its aluminum interior and exterior panels, ensuring durability and reliability in all conditions.
The Next Generation Toyota Tamaraw starts at P937,000 for the 2.4 Dropside DSL M/T LWB variant. TMP chairman Alfred V. Ty disclosed during the Tamaraw Roll-off Ceremony on 28 November that TMP will later offer a gas-powered SWB variant that will start below P800,000.
The top-of-the-line 2.4 GL Dropside DSL A/T LWB variant, meanwhile, is available at P1,075,000. It has a max output of 150/3,400 ps/rpm and a max torque of 400/1,600-2,000 Nm/rpm. It also comes with safety features such as driver and passenger airbags, Anti-lock Brake System and Electronic Brake Distribution.
The 2.4 Aluminum Cargo DSL M/T LWB and 2.4 Utility Van DSL M/T LWB are priced at P1,041,000 and P1,142,000, respectively.
TMP also works closely with Toyota Financial Services Philippines to make the customer acquisition experience for the Next Generation Toyota Tamaraw easy with multiple options such as low downpayment and flexible payment schemes, including weekly payments.
Customers can look forward to a simple and customizable insurance policy fitted to their needs through TMP’s various insurance partners.
Maintenance will also be a breeze with a fixed service discount voucher of P1,200 for every Periodic Maintenance Service (PMS) up until the 40,000 KM check-up.
In addition to providing special conversions, TMSPH also provides additional solutions such as the On-Demand Shuttle System, Logistics Matching Service, and more to cater to different businesses’ needs.
With affordable prices paired with after-sales, value chain, and mobility solutions services, TMP provides a complete package for the Tamaraw. “We want to cover every customer journey touchpoint, from purchase to conversion and all the way to maintenance. With this total package, we aim to make the customer experience hassle-free so our customers can focus on advancing toward their dreams,” TMP first vice president for Vehicles Sales Operations Danny Cruz said.
Interested customers may already place a reservation for the Next Generation Toyota Tamaraw at any Toyota dealership nationwide. The complete list of Toyota dealers can be found at https://www.toyota.com.ph/dealer.
To learn more about the Next Generation Toyota Tamaraw, customers may visit https://www.toyota.com.ph/next-generation-tamaraw or inquire at their nearest Toyota dealership.
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