"The Houses that Sugar Built: Intimate Portraits of Philippine Ancestral Homes," written by both London-based Gina McAdams and international photographer Siobhan Doran, was five years in the making. It had a successful launch at the Molo Mansionon 27 January 2024.
The book, with over 250 pages of photos and stories that takes the readers back during the prime of these houses, celebrates the legacy of the three main sugar producing provinces in the Philippines -- Iloilo, Negros Occidental, and Pampanga.
One of Doran's images in the book was selected for the 2023 Royal Academy of Arts Summer Show in London and she was named Architecture Photographer of the Year at the Prix de la Photographie Paris Exhibition for her "Sala Mayor" series from the same book.
The book, sponsored by SM Prime Chairman Hans Sy, was launched at McAdam's family ancestral mansion in Molo, Iloilo City which was purchased by the SM Group.
The launched was attended by the families and heirs of the owners of these houses along with invited guests led by Raisa Treñas- Chu, representing Iloilo City Mayor Jerry P. Treñas, and SM Supermalls President Steven Tan.
The Filipino Fashion Fair 2024 exhibit at the Molo Mansion and a fashion show added color to the event, featuring the designs of Arnel Papa, Jor-el Espina, Lin-ay by Binky Pitogo, Louis Claparols, Orias by Vin Orias, PQLA by Puey Quiñones, and Satren and Zarah Juan.