As part of its 60th anniversary and in support of domestic tourism, Mitsubishi Motors Philippines recently launched "Taralets Pinas" campaign, a nationwide initiative celebrating the Filipino spirit of adventure and making every journey better with Mitsubishi vehicles.
"We encourage Filipinos to pack their bags, fuel up their Mitsubishi vehicles, and embark on their own 'Taralets Pinas' adventure. We can't wait to see the amazing places you'll visit and the incredible experiences you'll create with Mitsubishi Motors," said MMPC president and CEO Takeshi Hara.
In support to the campaign, MMPC launches an interactive campaign website wherein it features a wealth of information on destinations, road trip itineraries, and food trip tips.
People are also encouraged to share their travel stories, experiences, and photos. The campaign is also being presented on MMPC's official social media accounts.
The 'Taralets Pinas' campaign will feature the following provinces in the coming weeks: Bacolod, Guimaras, Iloilo, Pampanga, South Cotabato, Davao, Cebu, Kalinga, Baguio, Bontoc, and Siquijor.
Each episode will showcase the rich and colorful heritage and culture of each province to invite Filipinos to embark on a journey.
The company said, 'Taralets Pinas' aims to inspire Filipinos to rediscover the hidden gems and immerse in the rich culture of the country while driving their Mitsubishi vehicles.
Through the campaign, MMPC aims to provide Filipinos with the perfect vehicles and experiences to explore, discover and create lasting memories.
MMPC said their campaign is aligned with the company's tagline, "Life Made Better."
By offering Filipinos dependable and comfortable Mitsubishi vehicles packed with functional and safety features, MMPC is empowering its owners to take on new adventures, rediscover nature's hidden beauty, and experience the full joy of life on the road.
With 'Taralets Pinas' campaign, MMPC wants to go beyond simply selling cars. Hara explained that it is about creating a community of Mitsubishi owners who share a passion for exploration, discovery, and making the most of life's journeys.
By featuring different provinces and its culture and engaging online activities, MMPC and its 'Taralets Pinas' intends to cultivate a vibrant community where Filipinos can connect, share their experiences, and get the most out of their Mitsubishi vehicles.