Carmen's Best, a pioneer of uncompromised quality in locally-produced gourmet ice cream, celebrated the joy of giving one's best when it held its Day of Joy celebration earlier this month.
Carmen's Best Gourmet Ice Cream sets an unwavering standard of quality with its no-shortcuts approach, refusing to compromise with substitutions or shortcuts when selecting premium ingredients. Using 100-percent fresh, 100-percent local milk from their joyful cows in Laguna, Carmen's Best is committed to delivering the highest of joys that only fresh milk can bring.
This meticulous process has fostered a devoted following throughout the years, drawn by the brand's popular flavors strawberry, salted caramel, malted milk, dark chocolate and Brazilian coffee, among many others.
The Day of Joy event brought to life the brand's main belief that "There's no better joy than giving your best" as they shared the best joys with their beloved customers and partners, with ice cream tasting, frozen dessert demonstrations, creating their own joy filters and other activities that captured the joyful mood on that day.
Among the main highlights of the event was the grand reveal of Carmen's Best's new brand identity, exuding an elevated and joyful look, with each element of the design telling an essential part of its story — the freshness and preciousness of milk, and the uncompromising quality, generosity and abundance of real ingredients found in every pint and cup. The change in packaging was also done for sustainability purposes, as the brand now switches to an all-paper packaging.
During the program, Carmen's Best first two digital films were shared illustrating their unwavering commitment to the no-shortcut philosophy, as well as a take on how the brand's tagline is brought to life in precious moments best celebrated with nothing less than the best ice cream.
Furthermore, the brand also shared a preview of its new store in SM Mall of Asia and a refreshed look of their Rockwell store. Apart from that, their revamped e-commerce hub was unveiled, offering the ease of ordering your ice cream online. Before the event ended, guests were delighted with a performance from the Ryan Cayabyab Chorale as the brand unveiled its limited-edition Christmas flavors for the holiday season.