Bringing a new era of retail to its customers, Globe has unveiled its next-generation store in Glorietta 3, Makati City, setting a new gold standard in omni-channel retail formats and sustainable design.
This innovative shop, which puts the customer above all, reflects Globe's commitment to revolutionizing the phygital experience, seamlessly merging the best of both offline and online worlds.
The new Globe Store's design features interactive product demos, a community engagement space, a self-service zone, and a transaction hub. These elements come together to solidify Globe's position as a market leader, offering customers a unique and immersive experience.
Two standout features of the store are the Service Hub and the Social Learning Platform.
The Service Hub is tailored to meet the diverse needs of customers, offering a range of servicing methods to ensure every individual finds their perfect solution.
Meanwhile, the Social Learning Platform is space for customers to delve into and expand their digital knowledge, underscoring Globe's dedication to digital education and empowerment.
The store also keeps customer convenience on top of mind, getting rid of the usual service counters and instead creating a less intimidating space for store staff and customers to interact.
There's also ample seating and waiting areas in the store, where booths are configured to flow.
Multi-screen
One key store feature is a large multi-user screen where customers may enjoy interactive games themed after interests that Globe supports, such as gaming and K-culture.
"The new Globe Store is not just a retail space. It is a catalyst for creating memorable customer experiences. We've designed this store to captivate, empower, and connect our customers and offer them services that truly enrich their lives," said Cleo Santos, head of Channel Management Group.