Tier One Entertainment has opened BLCKBOX's first-ever flagship store.
Tier One's first merch offering dates back to Electronic Sports and Gaming Summit 2019, when they released their first limited collection First Drop.
June 2021 marked the official launch of the brand in e-commerce space through Lazada and Shopee. This established its presence as a new gaming lifestyle brand, providing fans with high-quality fashion items for gamers.
The year 2022 was also a big year in terms of moving merchandise for Tier One Entertainment. BLCKBOX was an ever-present fixture in its events including CONQuest Festival 2022, ESGS 2022, and the Mobile Legends Professional League Philippines playoffs among others.
The store also collaborated with internationally renowned artists Quiccs and Egg Fiasco, to create bold new jersey designs for Blacklist International's Mobile Legends team. It also had the Philippine Esports Organization as their official merchandise and apparel partner; clothing the athletes that would represent the Philippines in various international competitions.
Located on the third floor of Bellagio Square, 119 Scout Fuentebella Street, Laging Handa, Quezon City, the launch of the physical store aims to emulate the brand's online success by pushing the brand as a leading esports fashion brand in the local and global market.
The launch includes the Day One collection that commemorates the fifth year anniversary of the company. It will be an annual release showcasing its history and provides an opportunity for fans to be immersed in the culture and iconic moments of the company.
Other fresh drops at the store launch include the SIBOL 2022 line, a new BLCK cap, and the MLBB Championship Jersey.
At the store is an S freedom wall where fans can leave words of encouragement for Blacklist International's Mobile Legends team before they compete at the M4 World Championship.
Coinciding with the store launch is the launch of the brand's official Instagram account where fans can expect news about upcoming drops, lookbooks, and more.
The BLCKBOX flagship store opened its doors on 15 December. Regular store hours is from 10 a.m. to 7 p.m.