DOT showcases PH as MICE hub through Tamiya Mini 4WD Asia Challenge


The Department of Tourism welcomed delegates from across Asia as the Tamiya Mini 4WD Asia Challenge 2026 returned to the Philippines, underscoring the country's growing reputation as a destination for meetings, incentives, conferences and exhibitions (MICE), special-interest events and experience-driven tourism.
The three-day tournament gathered about 200 of Asia's top Mini 4WD racers, team officials, exhibitors and hobby enthusiasts from Japan, Singapore, Malaysia, China, Taiwan, Thailand, Vietnam, Indonesia, Hong Kong, Cambodia, South Korea, the United Arab Emirates and the Philippines.
The event is expected to generate tourism activity for hotels, restaurants, transportation providers, shopping centers and other local businesses.
The championship culminated with the awards ceremony attended by Nobuhiro Tamiya, who personally presented the awards to the region's top racers.
Pei Chenglong of China captured the championship, while Filipinos Francis Jason Maaño and Miguel Masindo finished second and third, respectively. Joomyung Koh of South Korea placed fourth, followed by Krishpong Chompudang of Thailand in fifth.
"Practical aspects such as accessibility and quality facilities are certainly important. At the same time, the welcoming spirit of the local people is equally essential. Creating an environment where participants feel comfortable and want to return is the key to a successful international event. I believe the Philippines truly has that appeal," Tamiya said.
As part of the DOT's hospitality program, Tamiya and his delegation toured Intramuros aboard the Tranvia and visited San Agustin Church, Museo San Agustin and Casa Manila. He also met with Alfred Ty to discuss Philippine retail operations and the country's consumer market.
"I hope all participants from around the world will take the opportunity to experience the many wonderful aspects of the Philippines," Tamiya said.
Foreign delegates also praised the country's hosting of the regional competition.
Taiwan's Min Hsuan Thai said she hopes to return because of the warmth and kindness shown by Filipinos.
Mai Alremeithi of the United Arab Emirates described the Philippine edition as the best Tamiya event she had attended, citing the quality of the organization and the ease of communicating with locals because of their English proficiency.
Thailand co-team leader Mot Watcharapong also commended the event, saying he would give it a perfect score for its hosting and race organization.
Tourism Secretary Dita Angara-Mathay said TMAC 2026 demonstrates how special-interest MICE events generate broader economic benefits.
"Special interest MICE tourism is one of the fastest-growing segments of global travel because it brings together communities united by a shared passion. These visitors do more than attend an event—they stay in our hotels, dine in our restaurants, shop in our communities, and explore our destinations, generating meaningful and inclusive economic opportunities for Filipinos," she said.
She added that hosting events such as TMAC allows the Philippines to showcase its culture, hospitality and investment potential while strengthening its reputation as a destination for business, innovation and international events.
Tamiya's visit also highlighted the company's long-standing presence in the country. Tamiya Inc. operates its only manufacturing facility outside Japan in Cebu and has invested about P2 billion in a new plant that created 300 additional jobs.
"I would describe the Philippines as a country whose greatest treasure is its people. The people are warm, full of energy, and always welcome visitors with open hearts. I certainly hope to return to the Philippines again, and I look forward to seeing the Tamiya family here again in the future," Tamiya said.