A Living Blueprint: Philippine fashion’s OGs
Over the years, I have learned that talent can open doors, but kindness, professionalism and integrity are what sustain a career.
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Over the years, I have learned that talent can open doors, but kindness, professionalism and integrity are what sustain a career.
Fashion designer/JC BUENDIA
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I have been in the fashion industry for nearly four decades, having started my career in 1986 after graduating from the University of Santo Tomas.
Beginnings
I started in fashion in 1986. After earning my degree in Interior Design from the University of Santo Tomas, I took a short course in pattern making and sewing at Slim’s Fashion and Arts School. Shortly after, I became the assistant of renowned designer Cesar Gaupo, where I learned the discipline and craftsmanship of couture. From there, I worked as a house designer for several fashion brands before eventually establishing my own name in the industry.
Challenges
One of the most challenging periods of my career was learning to adapt to the changing tastes of the market. Fashion is constantly evolving, and there were times when trends moved away from the aesthetic I loved and understood. I had to learn how to reinvent myself while remaining true to my design philosophy. That experience taught me that longevity in this industry is not about following every trend, but about growing, learning and finding new ways to stay relevant without losing your identity.
Where I am now
Today, I continue to design and create for my clients while exploring a more relaxed and refined approach to fashion — one that values elegance, comfort and movement. At the moment, I am focused on developing my collection for the Red Charity Gala 2026, which will take place on 3 October. It is an exciting opportunity to translate my current design philosophy into a collection that is both contemporary and timeless.
In addition to my design work, I remain actively involved in the fashion community. Having served as president of the Fashion and Design Council of the Philippines three times, I continue to support initiatives that promote Filipino design, craftsmanship, and the next generation of creative talent.
Wisdom
Fashion may begin with clothing, but it is ultimately about people. Over the years, I have learned that talent can open doors, but kindness, professionalism and integrity are what sustain a career. Trends come and go, but authenticity never goes out of style. My advice to young creatives is to keep learning, stay curious, and never be afraid to evolve. Success is rarely overnight — it is built one stitch, one client and one lesson at a time.
“Your career is not a sprint. It is a long, beautiful journey of becoming.”
