Apple goes budget



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Apple Inc. has introduced the MacBook Neo, a new budget laptop aimed at expanding the company’s entry-level lineup.
The device starts at P39,990, making it one of the most affordable MacBooks released by Apple.
The MacBook Neo features a 13-inch Liquid Retina display and runs on Apple’s A18 Pro chip, the same chip architecture used in the company’s iPhone 16.
The laptop comes in four color options: Silver, Blush, Citrus and Indigo.
Apple retained its minimalist design while offering brighter and more vibrant color finishes aimed at younger users and students.
The 13-inch Liquid Retina display delivers high resolution and improved color accuracy for everyday tasks such as browsing, streaming and document work.
The MacBook Neo includes a 1080p FaceTime HD camera, allowing clearer video calls compared to previous entry-level MacBooks.
For security and convenience, the laptop also features Touch ID, enabling users to unlock the device, authenticate purchases and sign into apps with a fingerprint.
Apple equipped the MacBook Neo with two USB-C ports and a 3.5mm headphone jack, providing basic connectivity for charging, accessories and audio devices.
With the MacBook Neo priced below many previous MacBook entry points, Apple appears to be targeting students, first-time laptop buyers and budget-conscious users.