Fire and Ice Entertainment launches five-division creative ecosystem

With music filling the room and artists sharing the stories behind their work, Fire and Ice Entertainment formally unveiled its expanded creative ecosystem, signaling a new chapter in how Filipino talent is developed, supported, and sustained.

The grand media launch, held at Noctos Music Bar, gathered performers, industry leaders, cultural advocates, and members of the press for a program that blended live performances, project previews, and major announcements for 2026.

More than a company presentation, the event positioned Fire and Ice as a long-term creative home built on collaboration, sustainability, and artistic ownership.

Five divisions under one vision

Central to the launch was the introduction of five interconnected divisions: Fire and Ice LIVE!, Fire and Ice Music, Fire and Ice Studios, Fire and Ice Media, and Fire and Ice Consultancy.

Together, the units form an integrated platform spanning concerts, recording, theatre, film, series development, and cultural consultancy.

“This is about building structure around creativity,” said Liza Diño, Fire and Ice chief executive officer.
“Artists and ideas deserve long-term support, not just one-off projects. These five brands allow creativity to grow across different platforms while contributing meaningfully to our creative industry.”

Live performances take center stage

Fire and Ice LIVE! opened the launch by announcing a slate of concerts and stage productions for 2026, underscoring its focus on artist-led live entertainment.

Among the highlights is Being Ice: Live!, headlined by Ice Seguerra, scheduled for 27 February at the New Frontier Theater.

Other announced productions include Love, Sessionistas in Cebu, Sittiscape: The City of Bossa featuring Sitti, and Divine Divas: Divine Rules the World starring the Divine Divas.

The company also confirmed international tour plans for Being Ice, with stops in Australia and Europe, as well as upcoming theatre productions Still Alice and ’Night, Mother.

Artist-led music projects

Fire and Ice Music introduced its initial roster led by Seguerra, Princess Velasco, Louise, and the Divine Divas — Precious Paula Nicole, Viñas DeLuxe, and Brigiding.

The label also announced four upcoming EPs: Tamang Panahon by Seguerra, Always You by Louise, Divine Rules the World by the Divine Divas, and Still Here by Velasco.

According to the company, the releases are designed to give artists greater creative control over their sound and narratives.

Film, series, and audio slate

Fire and Ice Media presented a lineup of film, series, and audio projects combining works by established filmmakers and original in-house concepts.

Among the announced films are Aid, directed by Brillante Mendoza; Karaoke News, directed by John Paul Su; Becoming Ice, a documentary by Tey Clamor; Funeral Flowers by Diño and Seguerra; and Island Girl by Seguerra.

Two original series, Never The Bride and Behind The Line, are also in development, along with the return of Talk Sheets with Ice and Liza for a second season.

Creativity beyond production

Completing the ecosystem is Fire and Ice Consultancy, which will focus on cultural strategy and development. Initial projects include supporting UNESCO Creative City applications and contributing to broader industry initiatives.

The move positions the company not only as a producer, but also as a strategic partner in national cultural planning.

‘At the heart is the artist’

For Seguerra, who serves as chief creative officer, the launch reflects years of collaboration and vision.

“At the heart of Fire and Ice is the artist,” he said.
“Everything we announced today—concerts, albums, films, and theatre—comes from a desire to create work that is honest, intentional, and deeply collaborative. This system allows artists to tell their stories across platforms without losing their voice.”

Expanding into talent management

Diño also announced that Fire and Ice is entering talent management, with contract signings held during the launch.

Artists under her management include the Divine Divas, Louise, Velasco, and Seguerra, whom she referred to as “Artist No. 001.”

The expansion signals a deeper focus on mentorship, career development, and long-term growth.

As 2026 approaches, Fire and Ice Entertainment is positioning itself beyond individual projects, aiming to build a lasting ecosystem where Filipino stories and artists can thrive across platforms.