Daily Tribune
The Bloomfields thanks social media for the second wave of their single Ale
The Bloomfields IG
Nearly two decades after its original release, The Bloomfields have found themselves at the center of an unexpected musical revival—driven not by radio airplay or promotions, but by organic support from a new generation of listeners.
Their 2007 hit “Ale” has resurfaced as one of the most streamed and shared tracks in the country, topping TikTok Trending Sounds, climbing the Spotify Philippines Viral 50, and entering the Billboard Philippines Hot 100.
For the band, the moment has been both surprising and deeply affirming.
The resurgence of “Ale” began quietly in late 2025 alongside the release of their nostalgic single “Balikan.” Listeners started reconnecting with the band’s signature retro-pop sound—warm, laid-back, and emotionally familiar.
Bassist and vocalist Louie Poco said the renewed interest felt rooted in nostalgia.
“At the time, we felt the renewed interest in ‘Ale’ was tied to that same sentiment. It reminded people of 2007 and a simpler era. By December, the song began appearing more consistently on TikTok, being used as background music for travel videos, outfit checks, and everyday lifestyle content. It felt organic and unforced, just people naturally connecting with the song’s feel-good vibe.”
From casual fit-checks to travel montages and celebrity lip-syncs, “Ale” evolved into the soundtrack of everyday joy, carried by thousands of personal stories online.
The turning point came in mid-December, when a fit-check video filmed at Cubao Expo by TikTok creator @elizabelle sparked a dance trend that quickly gained millions of views and inspired countless recreations.
What started as a single post soon grew into a nationwide movement.
“At first, we thought it was just a brief social media moment: one of those random blips that come and go. But by January, it had clearly taken on a life of its own, especially when it evolved into a full-blown dance challenge,” Louie said.
With each new video, “Ale” reached listeners who were not even born when the song was first released—underscoring its cross-generational appeal.
For The Bloomfields, the revival of “Ale” has meant more than streaming milestones. The band described the moment as a reaffirmation of why they began making music.
“Moments like this keep us hopeful that we can reach even bigger Filipino audiences, not just locally but potentially around the world. More than anything, it motivates us to keep creating original music and to re-introduce classic OPM songs that deserve to be rediscovered by a younger generation,” Louie said.
In an era dominated by fleeting trends, the renewed success of “Ale” has highlighted the staying power of sincerity and timeless melody.
Riding the momentum of their viral resurgence, The Bloomfields are preparing for their next chapter. The band is set to release new original material, fresh covers of OPM classics, and a long-awaited album that has been in the works for nearly three years.
They also plan to release live performance versions of “Ale” and “Wala Nang Iba,” the first single from the same album.
“It’s our way of honoring where we came from while celebrating where the music is taking us now,” Louie said.
From radios in 2007 to smartphones in 2026, “Ale” has traveled across time, carried by memory, emotion, and millions of digital shares.
For The Bloomfields, its second life is not just about charts or trends. It is about connection—between generations, between artists and listeners, and between the past and the present.
