SM Supermalls kicked off 2026 with the opening of SM J Mall, positioning the new development as its latest lifestyle and retail hub in Cebu and part of the company’s broader push to refresh shopping experiences nationwide.

The mall introduces a mix of newly opened and upcoming brands across fashion, technology, dining, and lifestyle categories, as SM Supermalls seeks to attract shoppers looking for updated retail concepts and experiential offerings at the start of the year.

Among the newest tenants is KKV, a lifestyle store featuring a wide range of beauty products, snacks, accessories, and gadgets. Fashion brand Clube Melissa also opened at the mall, offering jelly footwear that blends contemporary design with durability.

For tech consumers, WIWU provides mobile accessories such as power banks, cables, and device essentials, while dining options include Conti’s, known for its cakes and desserts, and Carmen’s Best, which recently opened with its line of handcrafted ice cream.

SM Supermalls said more stores are set to open in the coming months, including UGreen, WATCHprofile, and Wilson, expanding the mall’s lineup with additional technology, accessories, and sports retail offerings.

The launch of SM J Mall forms part of SM Supermalls’ “New Era” campaign, which highlights evolving retail formats, dining options, and community spaces across its properties. The company said it continues to focus on sustainability initiatives, community engagement, and creating integrated mall experiences for consumers.

With additional tenants expected to open throughout the year, SM J Mall is positioned as one of Cebu’s newest shopping destinations as SM Supermalls expands its footprint in the region.