UnionBank highlights NextGen SME banking at Soirée 2025
Marg Bellosillo Fideles (MSME Marketing Manager, UnionBank) Rosanna Aranaz (Founder and Managing Director, Soiree) Claudine Paulino (Founder and Managing Director, Soiree)
UnionBank is strengthening its support for small and medium enterprises as it partners with Retail Lab for Soirée 2025, one of Metro Manila’s most anticipated holiday shopping events, happening on 13 to 14 December at The Fifth at Rockwell, Makati City.
Marg Bellosillo Fideles (MSME Marketing Manager, UnionBank) Dino Velasco (Institutional Segment Marketing Head, UnionBank) Claudine Paulino (Founder and Managing Director, Soiree) Rosanna Aranaz (Founder and Managing Director, Soiree)
Trixie Cruz Shimamoto (MSME Marketing Segment Manager, UnionBank) Marg Bellosillo Fideles (MSME Marketing Manager, UnionBank) Dino Velasco (Institutional Segment Marketing Head, UnionBank) Claudine Paulino (Founder and Managing Director, Soiree) Rosanna Aranaz (Founder and Managing Director, Soiree) Vince Dizon (MSME Marketing Manager, UnionBank)
The bank is placing its flagship SME platform, UB Negosyante, at the heart of this year’s event to highlight digital banking tools that make business management and expansion easier for Filipino entrepreneurs.
“UnionBank recognizes that Filipino entrepreneurs are at the heart of our economy,” said Dino Velasco, UnionBank’s Head of Institutional Segment Marketing. “Through UB Negosyante, we aim to be the NextGen bank for SMEs—developing tools and services that empower them to thrive, while making it easier for consumers to discover and support local businesses.”
UnionBank will also streamline event payments by enabling QRPH-enabled transactions at the entrance. The first 300 visitors using UnionBank debit or credit cards or UB Online will receive free admission, giving them faster access to the holiday shopping experience.
The bank will showcase a suite of SME-focused services under UB Negosyante. These include the UnionBank BizStarter Account, an entry-level checking account requiring only P5,000 to open; the UB Negosyante App, a platform that enables entrepreneurs to manage funds, disburse payments, and generate QRPH codes for seamless collections; and Business Line, a revolving credit facility of up to Php 10 million that provides business owners with financial flexibility for expansion, cash flow support, or new investments.
“Soirée is more than a shopping event—it’s a celebration of Filipino creativity and resilience,” Velasco said. “With UB Negosyante, we’re not just supporting SMEs; we’re building an ecosystem that connects entrepreneurs with communities eager to shop local and support homegrown talent.”
UnionBank positions Soirée 2025 as a marketplace that not only connects entrepreneurs with customers but also gives them access to digital tools that remove financial barriers, streamline business operations, and unlock new opportunities for growth.