Mang Inasal Halo-Halo campaign wins big at Dragons of Asia Awards

Mang Inasal’s viral #MangInasalCreamyYESSummer campaign earned major recognition at the 2025 Dragons of Asia Awards, taking home the Blue Dragon Award for Best Campaign in the Philippines and the Black Dragon Award in the Social Media category.

The campaign, which promoted Mang Inasal’s Extra Creamy Halo-Halo, generated widespread engagement online, particularly among Gen Z audiences. Led by rising star Fyang Smith, the campaign encouraged fans to share their own summer moments enjoying the dessert, helping the brand turn a seasonal offering into a nationwide trend.

"At Mang Inasal, we’re inspired every day to delight our customers by serving their favorites, like our Extra Creamy Halo-Halo, and to connect with them wherever they are online," said Mang Inasal president Mike V. Castro. "This campaign is a perfect example. This Christmas season, fans can look forward to more engaging digital initiatives that bring joy and make every experience with Mang Inasal truly memorable."

The Dragons of Asia Awards, established in 2000, honor standout marketing campaigns across the region. Previous winners include global brands such as Coca-Cola, Samsung, and Unilever.

In 2025 alone, Mang Inasal has received 42 awards from both local and international bodies, solidifying its position as the country’s Grill Expert and a leader in digital and experiential marketing.

Customers can visit www.manginasal.ph or order.manginasal.ph for updates and delivery offers, and follow Mang Inasal on social media for more Ihaw-Sarap and Unli-Saya announcements.