Kenny Rogers Roasters marked its 30th anniversary by honoring delivery riders, recognizing them as vital partners in the brand’s success.

In an event dubbed Kenny’s Rider Day at its Roxas Boulevard branch, the restaurant chain paid tribute to 30 GrabFood riders who, like the brand, are also turning 30 this year. The celebration formed part of its “30 Deliciously Healthy Years” campaign and tied in with its “I Love Me Better” advocacy, which promotes self-care and well-being.

Riders and their families were treated to hearty meals, games, raffle prizes, and grocery packs. Major prizes included 25 kilos of rice, gift certificates, and a brand-new motorcycle, which organizers described as a symbolic gesture to help riders take better care of themselves on the road.

“This celebration is our way of giving back to the riders who have always been part of our journey,” Kenny Rogers Roasters President and CEO Frederick Sy said. He added that the riders’ dedication has allowed the brand to reach more homes and families, calling them “everyday heroes.”

The company emphasized that its commitment to health and well-being extends beyond its menu offerings, highlighting its support for the community that helps keep its operations moving.

By celebrating its riders, Kenny Rogers Roasters said it aims to honor their role in its growth while reinforcing its message of resilience, care, and shared success.