"Through this ecosystem, and with the strength of our partners, we are turning waste into valuable resources — for the environment, the economy, and society,” said Cheung.
The initiative goes beyond waste management. It focuses on creating circular value chains that generate economic opportunity, reduce emissions, and foster social inclusion. SM GUUN emphasizes that partnerships are key to making circularity both systemic and sustainable.
A blueprint for the future
In Asia, establishing end markets is still a new frontier. The challenging process requires creating demand from businesses that use recovered materials for waste transformation.
A waste-free future starts with strategic steps taken together. Through the SM Green Movement, SM Prime drives sustainability by prioritizing waste management, water stewardship, and energy efficiency, creating a lasting positive impact for communities and the planet.
“Investing in facilities to support the infrastructure that can process the raw materials is still in its infancy. That’s why it’s encouraging to have partners who are like-minded in innovation and purpose, taking collaborative action,” said Cheung.
As businesses worldwide face growing pressure to deliver on climate commitments and ESG goals, SM GUUN’s ecosystem offers a replicable model for sustainable growth. With its network of circularity partners, the company positions itself at the forefront of the circular economy transition.
