How DITO shook Phl connectivity
DITO, dubbed the third big player in the Philippine telco industry, has entered the market strongly, boasting a growing subscriber base and a reported 20-plus percent revenue surge in 2025 alone.
DITO president and CEO Eric Alberto said the third telco aspires to provide world-class service.
Photographs by Patricia Ramirez for DAILY TRIBUNE
The Philippines is globally known as the social media capital of the world. This naturally raises the question: is internet service here keeping up with the country’s digital lifestyle? Thankfully, connectivity has steadily progressed over the years.
Government initiatives like the Konektadong Pinoy Act, or Senate Bill No. 2699, are helping to further improve access. The law’s general provisions state that “The State shall pursue an open access policy providing an open, accessible, and competitive environment to all qualified participants in all segments of the data transmission network.” This provides the framework for a more inclusive and competitive telecommunications environment, encouraging both innovation and better services for Filipinos.
DITO voices support for the Konektadong Pinoy Act during the Kaya DITO launch.
DITO, dubbed the third big player in the Philippine telco industry, has entered the market strongly, boasting a growing subscriber base and a reported 20-plus percent revenue surge in 2025 alone. But how did they manage to level the playing field with long-established telco giants?
In an interview with DITO’s chief commercial officer, Atty. Adel Tamano, he shared that the key remains innovation at the core, with a compliance requirement unexpectedly becoming their ace. “We provide broadband services essentially pero wala kang cable, di mo kailangan ng magdadala ng truck para magdala ng equipment mo ( if you don’t have any cables, you don’t need to bring a truck to transport your equipment). It’s plug and play,” Tamano said.
From WiFi to WoWFi
Fixed Wireless Access (FWA) technology, promoted in the WoWFi offering, allows subscribers to DIY upon purchase, a clear win for convenience and empowerment, giving consumers an easy yet reliable product from DITO.
Beyond WoWFi, DITO’s prepaid solutions also aim to solve common frustrations. With Level-Up Packs featuring ViLTE technology, users can enjoy unlimited DITO-to-DITO HD video calls and mobile calls, along with other inclusions. This ensures subscribers can maximize every peso without worrying about abruptly expiring data allocations.
