From childhood treats to everyday kitchen staples, Magnolia has been part of the Filipino table for generations. On August 4, the iconic brand celebrated its 100th anniversary in style—bringing together beloved brand endorsers and reaffirming its mission to deliver quality products while uplifting local communities across the country.

The milestone event was a glittering reunion, with past and present Magnolia endorsers Judy Ann Santos, Alden Richards, Marvin Agustin, and Marian Rivera sharing heartfelt stories of how the brand has been part of their lives and families.

For Alden Richards, it’s all about nostalgia.

“Favorite ko talaga ang Magnolia Ice Cream na Vanilla,” he said. “It’s a symbol of unforgettable moments with my family and my childhood.”

Judy Ann Santos spoke of the brand’s role in her family’s everyday life.

“From when my kids were little until now, Magnolia is part of our daily routine. Making sandwiches for Lucho’s baon—those simple, beautiful moments always include Magnolia products,” she shared.

Marian Rivera, a mom of two, emphasized creativity and nutrition.

“With my kids now 9 and 6, I’ve become more creative in how I present food, while making sure it’s healthy for them.”

Founded in 1925 as a small ice cream business in Manila and later acquired by San Miguel Brewery, Magnolia has grown into a household name under San Miguel Corporation (SMC). Today, it offers an extensive range of products—from ice cream, dairy spreads, and mayonnaise to poultry and ready-to-cook meals—while introducing innovations that have shaped the local food industry, such as refrigerated trucks, Magnolia Chocolait in glass bottles, and in-store chicken stations.

SMC Chairman and CEO Ramon S. Ang reaffirmed that the next chapter of Magnolia’s journey will focus on both innovation and empowerment.

“Magnolia is part of Filipino life, from everyday meals to special occasions. As we move forward, we will create more products for more families, while also providing opportunities to the small businesses and individuals who bring our products to homes across the country.”

With most of its raw materials sourced locally, Magnolia works with thousands of small-scale retailers—sari-sari store owners, carinderia cooks, home bakers, farmers, and truck drivers—ensuring that its success benefits the communities it serves.

As Magnolia looks ahead to the next 100 years, its mission remains clear: to continue being a part of Filipino life, one meal, one memory, and one community at a time.