Metropolitan Bank & Trust Co. (Metrobank) is doubling down on its role as a trusted growth partner for Filipino communities, businesses, and individuals with the launch of its Let’s Grow Together campaign and the #EarlyGIFT Challenge.

The campaign, highlighted by a short film of the same title, celebrates the bank’s long-standing partnerships with enterprises across industries – connections built on trust, shared goals, and the drive for mutual success.

“Our promise continues to be to keep our clients in good hands. That means being a partner and catalyst for their growth,” Metrobank Chief Marketing Officer Digs Dimagiba said.

“‘Let’s Grow Together’ is a celebration of the growth journey of businesses through strong and meaningful partnerships that fuel their success. Just as arteries are vital to the circulation and health of a body, these partnerships are vital to the flow and advancement of commerce which in turn helps build our nation.”

For decades, Metrobank has helped enterprises expand markets, streamline supply chains, and foster economic activity – generating jobs, delivering services to more customers, and contributing to the country’s overall growth.

The bank is also extending its growth advocacy to individuals through financial education. Via its Earnest Learning platform, Metrobank promotes financial mindfulness, believing that empowered individuals make better life decisions.

Last year, Metrobank introduced the G.I.F.T. principle – Get guided with goals, Invest a portion of your bonus, Follow a budget, and Take advantage of deals – to encourage early financial planning before the holiday season.

Building on this, the bank launched the #EarlyGIFT Challenge for 2025, urging Filipinos to set at least one personal goal before the holidays and share it publicly on social media.

“We aim to make more financially resilient Filipinos and this mindset change can start by making August as the new Financial Resolutions Month,” Dimagiba emphasized.

“Whilst August is usually known for the start of the ghost month, we believe that it can be a time to be proactive, not passive.”

Participants simply need to write down a goal for the next 12 months, post it with the hashtag #EarlyGIFT, and tag friends and family to join. Metrobank hopes the challenge will spark a ripple effect of early action and community-wide financial discipline.