As it deepens its foothold in the local market through its mobile-first platform and customer-centric innovations, digital life insurer Singlife Philippines has crossed a major milestone with over 1 million policies issued, protecting an equal number of lives since launching in 2020.

In the span of just five years, Singlife has also paid out more than P100 million in claims — a testament to the company’s commitment to delivering on its promise of financial protection.

“We didn’t build Singlife to follow the old playbook—we built it for a digital world,” said Lester Cruz, CEO of Singlife Philippines. “We anticipated a shift where Filipinos would want financial protection that’s on-demand, transparent, and completely in their control. These numbers prove that this model doesn’t just work—it’s what this generation has been waiting for.”

Singlife’s growth driver, according to the company, is its Plan & Protect app, launched in 2023 as the country’s first fully digital, end-to-end insurance platform.

Since then, the app has amassed 1.4 million installs and facilitated over 45,000 policy issuances—without the need for physical paperwork or traditional agents.

Further, the company has reported a sevenfold year-on-year growth in app-driven business, now accounting for the majority of its new premiums.

Strong first half in 2025

Moreover, the firm said their growth trajectory continues to accelerate in 2025.

In the first half of the year, the company saw strong double-digit growth in premium income compared to the same period last year, driven by strong customer adoption and product innovation.

Hence, the total sum assured rose by 20 percent, representing a significant increase in coverage provided to Filipino families.

Reinventing insurance for the digital generation

Singlife’s digital-native model offers fully customizable life, health, and investment-linked plans, all accessible via smartphone. Its app integrates savings tools, policy management, and claims processing into a single platform, giving customers full control over their financial protection.

As it celebrates five years in the Philippines, Singlife is also undergoing a brand refresh to reflect its evolution—moving from playful caricatures to more human, relatable storytelling.

The updated brand identity aims to further connect with Filipinos to achieve financial independence.

“This is year five and we are just getting started. With over one million lives protected and counting, we remain focused on our purpose of providing financial independence for Filipinos,” Cruz expressed. “We’ll keep pushing boundaries so more Filipinos can thrive financially—wherever they are, and whenever they need us.”