SM at 40: A new era of supermalls, continuously evolving for you
Daily Tribune
SM Supermalls is celebrating a milestone as it marks four decades of continuous evolution, reinforcing its position as a vital part of the Filipino lifestyle. The retail giant is honoring this major milestone with the launch of a nationwide 40-day shopping festival, offering over 3,500 exclusive deals across 88 malls from 1 August to 9 September 2025.
“SM has always been more than just malls — we are part of people’s lives and journeys. That’s why we constantly listen, innovate, and evolve. Our commitment is simple: to create spaces and experiences where every Filipino can thrive today and in the future,” said Steven T. Tan, President of SM Supermalls.
From its early beginnings, SM Supermalls has become more than just a shopping destination — it is a space for connection, celebration, and community building. This anniversary serves as a testament to how the company has continuously adapted to meet the changing needs and desires of Filipino families.
The 40th-anniversary campaign, a massive partner-powered shopping celebration, introduces thousands of epic brand deals across its nationwide network. Shoppers can expect a mix of flash sales, anniversary bundles, gamified promos, and surprise giveaways, along with easy access to deals via the SM Malls Online App, ensuring the celebration reaches people anytime, anywhere.
This year’s celebration is a collective “thank you” to millions of loyal shoppers who have helped make SM a trusted part of Filipino daily life. As part of the celebration, SM has teamed up with over 3,500 brands to offer special discounts and rewards across its 88 malls.
As SM enters a new era, it is placing a greater emphasis on inclusivity and sustainability. With numerous programs focused on environmental responsibility, SM is committed to reducing its carbon footprint. Among its initiatives, 48 malls now utilize rooftop solar panels, while 69 locations have electric vehicle charging stations. In addition, SM Supermalls’ Trash to Cash and E-Waste Collection programs help engage the public in creating a greener future.
The company is also deeply committed to inclusivity, fostering spaces where everyone—from women to the LGBTQIA+ community to persons with disabilities—can feel welcome. SM Supermalls has consistently supported women’s empowerment programs, as well as a wide range of community-building initiatives such as the annual ASP Angels Walk for Autism and Happy Walk for Down Syndrome.
A driving force behind SM's success has been its commitment to local businesses and communities. The SM for MSMEs program has helped over 17,000 businesses expand through affordable leasing and digital support. Additionally, SM’s job fairs have created thousands of employment opportunities nationwide, reinforcing the company’s role in fostering inclusive economic growth.
Looking ahead, SM continues to redefine the malling experience, placing importance on wellness, sustainability, and technology. With new spaces like the SM Active Hub—dedicated fitness zones inside malls—SM is catering to the growing demand for healthy living and outdoor activities. Likewise, its pet-friendly spaces and bike-friendly infrastructure enhance accessibility for a broader demographic of shoppers.
SM’s transformation also extends to its digital capabilities. The SM Malls Online app, digital directories, and cashless payment systems ensure a seamless shopping experience that caters to the evolving needs of Filipino consumers.
As SM Supermalls celebrates its 40th anniversary, it reflects on its four decades of milestones and continues to look forward to a future where its malls are not just places for shopping but spaces for growth, community, and connection. Moving forward, SM is dedicated to evolving with its customers and ensuring that it remains a trusted partner in Filipino lives for the next 40 years and beyond.
Through ongoing innovation and a strong commitment to sustainability, inclusivity, and community, SM Supermalls is poised to continue playing a pivotal role in shaping the future of retail in the Philippines.