Apple has crossed a major milestone with over 3 billion iPhones sold, CEO Tim Cook announced during the company’s latest earnings call. The figure reflects not only the iPhone’s enduring popularity but also Apple’s ability to sustain strong momentum in an increasingly saturated smartphone market.

As reported by The Verge, Apple’s sales pace has steadily accelerated over the years. After launching the iPhone in 2007, the company hit 1 billion units sold by 2016. Five years later, that number doubled, and in just four more years, it soared to 3 billion. Analysts attribute this rapid growth to a strong preference among younger consumers, especially in markets like the U.S., where iPhones continue to outsell Android rivals.

Still, Apple’s success comes amid rising scrutiny. Over the past year, the tech giant has faced criticism over its cautious approach to artificial intelligence, controversial design changes, and a lack of bold innovation in new product categories. Industry watchers have pointed to Apple's struggles with integrating meaningful AI features and the lukewarm reception of devices like the Vision Pro headset.

Even Apple insiders are acknowledging potential challenges ahead. The Verge noted that Apple services chief Eddy Cue recently said, “you may not need an iPhone 10 years from now” — a surprising admission given the central role the device plays in Apple’s ecosystem.

Cook himself addressed the uncertainty, telling investors that while the iPhone remains the company’s flagship product, Apple is “thinking about other things as well.” He added that emerging technologies are likely to complement the iPhone, not replace it.