Asia-wide collab merges two icons

An exclusive collaboration that launched across Asia starting 19 July gives fans a bite of pop culture. Human Made and Shake Shack have teamed up to release a collaboration collection and a special menu, both featuring a distinctive logo, born from the merging of Human Made signature heart logo and Shake Shack’s burger icon.

Human Made is a lifestyle brand founded by NIGO. The brand, launched in 2010, is built on the concept of “The Future is in the Past,” and emphasizes both heritage and innovation. The brand has gained a global following, breaking through cultural and geographical barriers.

Its special limited-edition five-piece lineup features the collaboration logo, as well as an original design inspired by Shake Shack’s signature ShackBurger, available in the Japanese online store.

A limited-edition key ring and pin will also be sold exclusively at participating Shake Shack locations including the Philippines (excluding SM North Edsa, Gateway Mall 2 and NAIA Terminal 3).

Inspired by NIGO’s love for Japanese cuisine and American culture, this exclusive collaboration menu draws on a rich tapestry of cultural influences, blending Japanese and American flavors in innovative ways. The menu, meanwhile, is more than just a culinary offering — it’s a celebration of culture blending, echoing Human Made’s brand philosophy.

Alongside the original offerings, all menu items from the collaboration will be served in exclusive packaging featuring the heart-burger collaboration icon.

Participating locations include Japan, South Korea and Mainland China, offering the full menu. At the same time, the Human Made Teriyaki Shack and the Human Made Curry Cheese Fries will be available in Hong Kong, Malaysia and the Philippines.