The Department of Trade and Industry’s (DTI) recently concluded Bagong Pilipinas Tatak Pinoy National Trade Fair served as more than just a showcase of local artistry – it became a platform to underscore the economic and technological transformation of Filipino micro, small, and medium enterprises (MSMEs).

Held from 23 to 27 July at the Megatrade Hall in SM Megamall, Mandaluyong City, the five-day fair highlighted how MSMEs are embracing sustainability, digitization, and product innovation to become globally competitive.

“It shows how far we can go when government goes all-out to support Filipino MSMEs,” said Go Negosyo founder Joey Concepcion, who joined First Lady Louise Araneta-Marcos and Trade Secretary Cris Roque during the 25 July walkthrough of the exhibition.

“Behind these well-made Filipino products is the DTI’s strategy to help Filipino MSMEs upgrade their processes, develop new product lines, and integrate advanced production technologies. It’s designed to encourage our MSMEs to use modern technologies to create beautiful objects using local materials,” Concepcion said. 

“It is proof of how hard the DTI is working to help elevate our MSMEs to better function as the engines that drive our economy, and we in the private sector fully support that.”

The fair assembled MSMEs from across the country – each presenting goods crafted from locally sourced, sustainable materials, including agricultural byproducts, indigenous textiles, and recycled waste. According to the DTI, the initiative reflects the long-term objectives of the Tatak Pinoy Act and the Tatak Pinoy Strategy Program (TPSP) to build a greener, more inclusive, and innovation-driven economy.

Organized by the DTI’s Bureau of Market Development Promotions and One Town, One Product (OTOP) program, the fair was backed by the TPSP’s Market Access Component through the Tatak Pinoy Strategy Office. Participating enterprises not only gained exposure to broader markets but also received guidance on scaling up and aligning with green economy standards.