Locally teams up with Alex Eala to fuel pride and resilience in youth

Filipina tennis sensation Alexandra “Alex” Eala is teaming up with homegrown juice drink brand Locally for a new campaign that aims to spark resilience, optimism, and pride among the Filipino youth.

The collaboration is set to highlight Eala not only as an international sports icon but also as a role model for a new generation of Filipinos. At just 20 years old, Eala has already made waves on the global tennis stage — reaching the semifinals of the 2025 Miami Open, the finals of the Eastbourne Open, and becoming the first Filipino to break into the WTA Top 100, ranking No. 56 in June 2025.

Launched in 2015 by NutriAsia, Locally Blended Juice Drink is known for championing Philippine-grown fruits like tamarind, calamansi, and dalandan, sourced from local farms. Beyond promoting unique Filipino flavors, the brand celebrates the vibrant and resilient spirit of Filipino youth.

This alignment of values makes Eala the ideal face for Locally’s latest campaign, which aims to energize young Filipinos to live healthy, bold, and purposeful lives.

“We at NutriAsia are proud to embark on this meaningful partnership,” said NutriAsia President and COO Angie Flaminiano. “We sincerely thank Alex for aligning with our vision and for bringing her inspiring story to Locally, a brand that champions Filipino excellence and celebrates the strength and potential of our youth.”

“I feel incredibly honored to be partnering with Locally, a brand that proudly represents Filipino roots and values,” Eala said. “Through this collaboration, I have the opportunity to extend my passion beyond the court and connect with the Filipino youth. I hope our partnership inspires them to stay focused, persevere through challenges, and keep chasing their dreams with resilience and heart.”

The upcoming campaign, titled Fuel Your Ace with Locally, will be unveiled in the coming weeks. Updates will be available on Locally’s official Facebook page.