Mrs. Garcia’s Meats, a heritage brand known for delivering fresh and quality meat to Filipino households for nearly three decades, has launched a new commercial that pays tribute to family, tradition, and the food that brings people together.

Unveiled on 28 June, the commercial is part of the brand’s reintroduction to a new generation of Filipino families. At the heart of the story is a playful and touching family ritual—a wink (kindat), a gentle tap on the nose (tapik), and a flying kiss—shared in the kitchen while cooking meals. For the family, this tradition is a secret ingredient that makes every dish taste better, symbolizing the deep connection between food and love passed down over generations.

“Our meats have always been part of Filipino kitchens, and now we’re telling the story of why,” said Mark Cristi, Chief Operating Officer of Mrs. Garcia’s Meats. “This commercial reflects our legacy and what we stand for: fresh and quality meat cuts, family tradition, and meals that bring the Filipino people together. It’s our legacy of love, passed down from generation to generation.”

Mrs. Garcia’s Meats, with its decades-long reputation for trusted meat products, continues to champion Filipino home cooking by combining quality with tradition. The new ad not only showcases its signature cuts but also emphasizes how food becomes a vessel for memory and cultural heritage.