CLEAN GIRL AESTHETIC

Beauty isn’t just about what the world sees. It’s about how you feel, what you believe, and the small daily rituals that bring you closer to the best version of yourself.

In a fast-paced world where beauty trends come and go in the blink of an eye, more people are embracing a quieter, more mindful approach — intentional beauty. It’s a growing movement that puts purpose behind every product, every step in your skincare routine, and every swipe of color. It’s about simplifying your regimen while amplifying your confidence — and choosing beauty that nourishes, supports and empowers.

Intentional beauty means making choices that are right for you — based on your skin, your lifestyle, your needs and your values. It’s no longer just about how something looks, but how it makes you feel. It’s about selecting products that work in harmony with your body, respect your time and beliefs, and are thoughtfully designed with care and consciousness.

At SM Makati, this vision comes to life through a curated selection of products that reflect innovation, quality and commitment to sustainability and wellness. Whether you’re a beauty minimalist or a self-care enthusiast, there’s something here for every kind of intentional beauty seeker.

SM Makati’s beauty section offers a haven for those who shop with purpose. Here, you’ll discover cult-favorite clean beauty brands, sustainable tools and global labels that prioritize efficacy without compromise.

For your facial care needs, Clinique remains a trusted brand. In 2020, the company began using more sustainable packaging for its bestsellers like the All About Clean 2-in-1 Cleansing and Exfoliating Jelly and Charcoal Mask and Scrub. These products now come in bottles made with plant-derived plastic and post-consumer recycled (PCR) material — reducing the brand’s dependence on fossil-fueled plastic.

Clinique also offers the Moisture Surge 100H Auto-Replenishing Hydrator, available in recyclable glass containers for its 30 ml, 50 ml and 75 ml sizes. Even its 15 ml jar uses at least 44 percent PCR materials, making it a smart, sustainable choice.

After cleansing, don’t forget to moisturize. Try the Drunk Elephant Protini Polypeptide Cream Refill — a lightweight gel-cream packed with peptides, growth factors, amino acids and pygmy waterlily. This powerful combination improves tone, texture and firmness for visibly healthier skin.

Looking to defy the signs of aging? The Shiseido Ultimune Power Infusing Serum is a must-try. Formulated with exclusive fermented camellia extract, it slows the skin aging cycle and delivers triple benefits in just three days: enhanced resilience, radiance and smoothness.

If you’re updating your makeup stash, go for the NARS Blush in Orgasm. Known for its weightless, long-lasting formula, this blush delivers up to 16 hours of wear. Made with Pure Pigment Blend technology, it offers high-impact, true-color payoff while blurring imperfections with a silky finish.

Whether you’re building a capsule collection of skincare staples or just beginning your clean beauty journey, SM Beauty at SM Makati is your trusted partner. With a wide array of products that embody mindfulness, quality, and care, beauty shopping here becomes less overwhelming — and more empowering.