The Department of Trade and Industry is gearing up for this year’s National Trade Fair, with a focus on green innovation and micro, small, and medium enterprises’ further development.

Slated from 23 to 27 July at the Megatrade Halls of SM Megamall in Mandaluyong City, the fair is expected to gather 300 carefully selected exhibitors from across the Philippines, showcasing a dynamic range of proudly local products from heirloom crafts and wellness essentials to upcycled home décor, contemporary fashion, and environmentally responsible solutions.

These exhibitors will also showcase excellence, committing to quality, innovation, and sustainability.

The DTI said what sets the National Trade Fair 2025 apart is its deeper mission, not just about displaying and selling goods, but celebrating the stories, cultures, and communities that shape them.

Backing the Tatak Pinoy Strategy of the DTI, the 2025 edition reinforces the agency’s push to build a dynamic domestic economy where homegrown brands and products can flourish, not only locally but also on the global stage.

With innovation, creative design, and responsible production, the participants are also expected to show how Filipino enterprises can lead in a fast-evolving world.

“The National Trade Fair is more than a marketplace—it’s a national platform for promoting Filipino excellence, innovation, and sustainability. This 2025 edition goes even further, introducing new features to spotlight game-changing green technologies,” said DTI Assistant Secretary Nylah Rizza D. Bautista, who heads the Competitiveness and Innovation Group.

Bautista elucidated that, unlike the National Food Fair, which focuses on culinary enterprises, the National Trade Fair highlights a wider spectrum of Filipino creativity.

Further, she said this year’s fair continues to promote the use of Philippine natural raw materials and highlights the potential of green technologies in helping MSMEs scale up and compete more effectively.

Spotlight

One of the major highlights of this year’s fair is the Philippine Sustainability Pavilion, where visitors will find breakthrough eco-innovations and green technologies taking center stage.

The pavilion brings to light how indigenous and natural materials—such as bamboo, abaca, and native grasses—are transformed into high-value products suitable for both local consumption and international markets.

It is a striking example of how environmental consciousness and cultural heritage can be woven together to create products that are beautiful, functional, and sustainable.

But the fair offers more than just shopping and exhibits, as attendees will also enjoy a rich learning environment through business development seminars, live skills demonstrations, and themed exhibit zones.

These are designed to help MSMEs improve their market access, develop innovative products, and accelerate their growth.

In 2024, the National Trade Fair featured 273 MSMEs and welcomed 27,909 visitors, and generated P73.2 million in total sales, including P62.12 million in cash sales and booked orders.