Daily TribuneAdvocates gather to learn more on improved treatment protocols and behavioral change for those dealing with hypertension, one of the world’s leading health issues.
SERVIER, a research-based pharmaceutical company present in over 150 countries, reinvests 20 percent of its revenue in R&D each year.
Dr. Donny Magno, PGH cardiologist as guest speaker.
organizers Dr. JB Pimentel, medical affairs manager, and Joy Buenaventura, medical affairs speaker.
A global initiative to raise awareness about one of healthcare’s most pressing challenges, poor treatment adherence, was held recently. The event was spearheaded by the International Society of Hypertension (ISH) in partnership with various stakeholders, including scientific societies, patient associations, and industry partners, with Les Laboratoires Servier at the forefront.
Servier, a research-based pharmaceutical company present in over 150 countries, reinvests 20 percent of its revenue in R&D each year. Renowned for its well-evidenced therapeutic offerings for cardio-metabolic and venous diseases, the company shares ISH and its stakeholders’ mission of educating patients on the risks of treatment non-adherence and inspiring lasting behavioral change to address this issue.
A day of insight and inspiration
The event, organized in collaboration between the medical affairs and the marketing departments, opened with an engaging lecture by esteemed cardiologist Dr. Donny Magno, who elucidated the meaning of adherence and its clinical relevance, especially for patients with chronic diseases on lifetime medication.
The open forum that followed confirmed the interest from both onsite and online participants, with discussions revolving around adherence challenges and solutions.
A video of employee testimonials featured personal stories of individuals’ experiences with the challenges and benefits of sticking to their healthcare plans. The event culminated with the unveiling of the “Wall of Future Moments,” themed “Don’t Miss a Moment.” Participants penned their aspirations, personal milestones, and future goals on colorful notes, transforming the wall into a visual pledge to take adherence seriously.
The HR director capped the occasion with an inspiring message, affirming the company’s intention to provide significant contributions through beyond-the-pill solutions to win the battle against elevated blood pressure.
