Trends shaping the future of Halal travel

As awareness of Muslim travelers’ needs grows, Halal travel is increasingly shaping how destinations design and deliver experiences. According to the newly released 2025 Mastercard-CrescentRating Global Muslim Travel Index, international Muslim arrivals reached 176 million in 2024 — up 25 percent from 2023 — and are projected to grow to 245 million by 2030. By then, total travel spending is expected to reach USD$230 billion, highlighting the growing influence and economic potential of this vibrant market.

In the Philippines, efforts to enhance Halal tourism are yielding promising results. The country welcomed over 630,000 tourist arrivals from Muslim countries in 2024, according to the Department of Tourism (DoT) reflecting a 23 percent increase from 2023. Additionally, the Philippines ranked as the eighth most Muslim-friendly non-OIC (Organization of Islamic Cooperation) destination according to the Global Muslim Travel Index 2025, climbing four spots from 2024.

To stay competitive, travel and tourism stakeholders must adapt to the evolving needs of Muslim travelers, prioritizing purpose, inclusivity and digital innovation. The 10th edition of the GMTI identifies the key trends and destination leaders shaping the future of Halal-friendly travel across the globe.

Smart apps for Halal journeys: Muslim travelers are embracing digital tools that offer seamless access to faith-aligned services and personalized experiences.

The modern female Muslim traveler: Women are shaping the Halal travel sector in powerful ways, driving demand for safer, inclusive, and thoughtfully designed spaces.

Muslim-friendly facilities: Destinations that offer alcohol-free environments, Halal-certified dining, prayer facilities, and gender-segregated pools and spas are becoming essential.

Solo travel surge: Younger Muslim travelers are embracing solo adventures, favoring autonomy and personalized itineraries.

Digital detox retreats: Inspired by Islamic values of mindfulness and balance, many travelers are seeking tech-free escapes rooted in nature and spirituality.

GMTI 2025 highlights leading destinations around the world that are setting benchmarks in Muslim-friendly travel.

Among OIC destinations, Malaysia retains the top spot, recognized for its accessible Halal-friendly services and infrastructure. Türkiye, Saudi Arabia, and the United Arab Emirates share the second spot, each offering a strong combination of cultural heritage, modern amenities, and dedicated efforts to enhance the Muslim travel experience. Indonesia also ranks highly, supported by its rich cultural appeal. Other notable destinations in the Gulf region include Qatar, Oman, and Kuwait, all of which continue to strengthen their offerings for Muslim travelers.

Among non-OIC destinations, Singapore remains the leader recognized for its emphasis on inclusivity and cultural sensitivity. Thailand and the Philippines are steadily emerging as rising Muslim-friendly destinations in Southeast Asia. Thailand offers warm hospitality and a growing range of Halal-certified services, while the Philippines is enhancing its capacity to serve Muslim travelers through better Halal food access and Muslim-friendly features at key tourist sites.

“The surge in Muslim tourist arrivals in the Philippines in 2024 highlights the growing success of the country’s inclusive travel initiatives, such as expanding Halal-certified dining and accommodations. This shows how strategic collaboration across different sectors can help destinations meet the evolving needs of global travelers. Mastercard is committed to supporting the national tourism agenda through data-driven insights and partnerships to help sustain positive travel momentum,” said Judith Marie Dayrit, Vice President, Account Management, Philippines, Mastercard.