Eight years after its launch, the joint venture between Philippine real estate firm P.A. Alvarez Properties and Japan’s Hankyu Hanshin Properties has become a leading force in middle-income housing, with over 5,700 homes launched across six cities in four provinces.

Formed in 2017, P.A. Properties Hankyu Hanshin (PAHH) combines the local market expertise of PA Properties with the design discipline and transit-oriented philosophy of Hankyu Hanshin. The result: Idesia-branded communities that reflect Filipino values and Japanese precision.

“Our next 100 years begin with today,” said Keiji Okamoto, President of Hankyu Hanshin Properties Corp. Philippines “Through this partnership, we’ve seen how our philosophy of long-term, people-centered development can resonate in new contexts — and help address real challenges like urban sprawl and the housing backlog.”

The Idesia brand, now considered a benchmark in affordable, sustainable housing, is designed to build community — not just homes. With open spaces, walkable layouts, and future commercial hubs, these developments are built to foster social cohesion.

Current Idesia communities are located in:

• Dasmariñas, Cavite – Idesia Dasmariñas Phases 1 & 2, Idesia Heights, Idesia City

• Lipa, Batangas – Idesia Lipa

• Cabuyao, Laguna – Idesia Cabuyao and Idesia Cabuyao East

• San Jose del Monte, Bulacan – Idesia SJDM

Combined, these sites span more than 73 hectares and house thousands of families.

In 2024 and 2025, PAHH launched new projects in Laguna and Bulacan, signed MOUs for upcoming sites in Pampanga and Metro Manila, and revealed plans to expand across Luzon. The goal, according to PAHH President Jonathan Lu, is “not to grow fast, but to grow well.”

Romarico Alvarez, chairman of PA Properties, noted the wider impact of the venture: “This is proof that international partnerships can build tangible social impact—when the partnership is grounded in mutual respect and shared purpose.”

As the venture celebrates its 8th year — symbolized by the Japanese word Hachi, meaning prosperity and continuity — PAHH reflects on a journey marked not just by milestones but by a mission: to shape communities that offer safety, dignity, and a better quality of life.