vivo, a leading global smartphone brand, is celebrating Father’s Day with a unique, consumer-centered campaign from 13 June to 15 June at participating vivo stores nationwide.

This initiative highlights vivo’s commitment not only to innovation but also to fostering genuine emotional connections. During the campaign, customers who purchase any vivo smartphone will receive a free, personalized Father’s Day certificate along with an on-site printed photo memento — turning a typical purchase into a memorable celebration.

“Our goal is to connect with consumers emotionally, not just commercially,” said Lulu Liu, Brand Marketing Director of vivo Philippines. “Father’s Day is about honoring the heroes in our homes, and we want to make sure each dad feels seen, appreciated, and celebrated.”

An immersive in-store experience

The immersive in-store experience includes a photo shoot where families can create a keepsake certificate featuring an adjective that best describes their dad (e.g., “strongest,” “wisest,” “funniest”) alongside his name. Customers and their fathers can then pose in a dedicated photo corner, with the printed certificate serving as a lasting token of appreciation.

The campaign welcomes all father figures — biological fathers, grandfathers, stepfathers, or anyone who plays a paternal role — allowing each to be recognized in a heartfelt and personal way.

As an added bonus, customers who share their Father’s Day moments on social media using hashtags #AwardMyDadwithvivo and #vivoDadinStyle and tagging @vivo_philippines will qualify for exclusive giveaways.

vivo’s Father’s Day initiative transforms a routine retail purchase into a meaningful bonding experience, reinforcing the brand’s dedication to creating lasting memories for Filipino families.

For more details, visit vivo Philippines on Facebook, Instagram, TikTok, or the official website.