The Chamber of Cosmetics Industry of the Philippines (CCIP) expects to surpass its 10 percent growth last year, as more Filipinos become conscious of their skin care and overall well-being.

In an interview at the sidelines of Cosmobeauté Philippines 2025 at the World Trade Center on Wednesday, CCIP Christine Michelle Reyes said that as of May 2025, the beauty and personal care industry in the Philippines has continued to register healthy retail volume and value growth in 2024.

“The consumption picked up in the previous year due to the lifestyle changes and easing inflationary pressures. Middle-income groups are also growing in the Philippines alongside urbanization, with the provincial areas attracting new consumers through the development of modern grocery retailers,” she said.

In terms of consumer purchasing power, Reyes said it has also increased in the Philippines due to easier access to credit facilities.

“We have to take note that the shifts in beauty and personal care stem from the growing demand for sun care (sunscreen products),” she said.

The total retail value growth of the industry in 2024 was P292,779 million, and is expected to be surpassed this year due to the emergence of innovative products, according to Reyes.

“The industry remains compliant with government regulations, but there are still regulatory challenges, especially in processing business permits. But I guess the government is making sure that they are addressing it,” she said.

Going global

Meanwhile, Trade and Industry Secretary Cristina Roque stressed that Filipino cosmetics companies are now more than ready to battle head-to-head with global beauty products.

“Especially those that are coconut-based cosmetics, such as shampoo, conditioner, or lotions. I feel that’s where the direction of Philippine products to go global will come from. We also need to be strategic in our approach when we sell our products because there are a lot of products from competitors such as South Korea, Japan, and the United States, all over the world,” she said in a separate interview.

She said the edge of the Philippines for cosmetics is more on organic products, including papaya, apart from coconut.